Kelly O'Hara

[Kelly O'Hara @kellymalia808]

Welcome to @Merkle, @Columbus_Agency! Excited to have our first Australia team! Read more about the acquisition in the recent press release: https://t.co/a5BocmjVil

[Kelly O'Hara @kellymalia808]

To win in a #millennialwomen world, brands must listen to their audience and deliver stories across channels on an individual level. @Merkle's @alavelle explains in @martechseries: https://t.co/s7i1LnQIKr

[Kelly O'Hara @kellymalia808]

By looking at #data, #marketers can uncover motivators that influence behavior. @Merkle's @AndreaSundahl discusses creative versioning in her latest blog: https://t.co/d6A0YgAApF

[Kelly O'Hara @kellymalia808]

"About 42% of these women are moms and have budgets to spend, who exert significant influence over the household budget." More in @Merkle's #MillennialWomen report, featured in @mediapost: https://t.co/F6NmGMveTZ

[Kelly O'Hara @kellymalia808]

#Millennials are an economic powerhouse, and women control 80% of U.S. spending power. @Merkle's new report with @levoleague shares an in-depth analysis of this massive opportunity for #marketers: https://t.co/mT9w0viOiT

[Kelly O'Hara @kellymalia808]

Stuck on which KPIs will best measure your #marketing campaign? @Merkle's Jordan Cardonick shares a helpful guide in @martechseries: https://t.co/NE9neQb3TC

[Kelly O'Hara @kellymalia808]

#MillennialWomen are positioned to have more buying power than any other segment. Isn't it time we understand more about them? Sign up to be the first to receive @Merkle's new report: https://t.co/ui2gD2EhEx

[Kelly O'Hara @kellymalia808]

Will shoppers really find your @Amazon Store? @Merkle's @ToddBowman68 discusses how customers have more loyalty to low price and strong reviews, and less to actual brands. Read more in @adweek: https://t.co/bDrtRfmuYV

[Kelly O'Hara @kellymalia808]

Amazon accounted for 43% of all US online #retail sales in 2016, and the #ecommerce giant isn't showing any signs of slowing down. Download @Merkle's guide to learn how to get started with #advertising: https://t.co/veNnLVLoWG

[Kelly O'Hara @kellymalia808]

How will addressable #video content delivery change the game for #advertisers? Check out @Merkle's #slideshare to learn what #media and #entertainment #marketers need to know: https://t.co/OAegyHG4u6

[Kelly O'Hara @kellymalia808]

With #GDPR, we need to make sophisticated use of #data to allow brands to build genuine connections with consumers through personalised experiences aimed at targeted individuals. @Merkle's @MEKomasinski shares: https://t.co/6OfkM508bE

[Kelly O'Hara @kellymalia808]

"Brands are largely at the mercy of @Google’s algorithm in terms of the price of branded traffic." @Merkle's @PronouncedAhndy shares what #advertisers can do in @sengineland: https://t.co/jcRFyTfsgF

[Kelly O'Hara @kellymalia808]

"Don’t be the person at the party who asks a question and tunes out the answer. No one likes that person." @Merkle's @daltondorne discusses #SuperBowl #socialmedia strategies in @adweek: https://t.co/hjZpSD6m9i

[Kelly O'Hara @kellymalia808]

Were last night's #SBLII #advertisers effective at #digitalmarketing? @Merkle's #DigitalBowl Report reveals who took home the trophy: https://t.co/aSPMPpoX78

[Kelly O'Hara @kellymalia808]

Publishers participating in PAM have tripled from last year and now include big names like Pandora, AOL, Time Inc., Conde Nast, CBS Interactive and Weather. More about @dentsuaegis' M1 in @adexchanger: https://t.co/XYulAi1Uns

[Kelly O'Hara @kellymalia808]

Spending on #GoogleShopping grew over twice as fast as spending for keyword-based #textads. Find out more in the latest @Merkle #DigitalMarketing Report: https://t.co/VX9hq4d2ZP

[Kelly O'Hara @kellymalia808]

Registration for #MerkleDigital18 is now open! Request your invite for @Merkle's annual #DigitalMarketing Summit in April: https://t.co/ajuqudy2go

[Kelly O'Hara @kellymalia808]

"Consumers actually prefer to do business with brands that use personal information to make all their experiences more relevant at every turn," @Merkle's @sberger9 shares in @customerthink. #CX https://t.co/4hew9HWAHE

[Kelly O'Hara @kellymalia808]

"Consumers want protection from communication that is ‘creepy’, but also want personalised & relevant experiences that aid their journeys in #ecommerce" @Merkle's @MEKomasinski shares in @campainmag: https://t.co/VOWBCKMBuv

[Kelly O'Hara @kellymalia808]

Excited that @Merkle will be joining forces with China-based #marketingagency, &c! Check out the press release for more on the strategic alignment: https://t.co/4pYBZw31uV