Katherine Loftus SCMP

Communications strategist | humane tech | let’s build things

[Katherine Loftus SCMP @keloftus]

For any #IABC19 peeps tripping back across time zones and dreading the ‘lag - check out https://t.co/2Zg7JHsN9R (paging: @iabcvic @IABCAPAC @ZA1967 @avantiscomms @acropley @DanielleBond16 @mrslisamcnally)

[🟠 Dan Gold MPRCA 🟠 @dangoldmedia]

Incredible session from @CelesteHeadlee - didn’t make it to #IABC19? Check out the IABC International Podcast to heat about the session. https://t.co/72QhRLPGVR

[Will Tigley @wtigley]

We’re not talking Instagram influencers. These #influencers aren’t paid for what they do in organizations.

Survey positive questions to identify who responded positively and who they are and where you can find them. #IABC19

[Will Tigley @wtigley]

We all know reality and where we are going. @PeterGSheahan is doing a great job driving home the importance of awareness and accountability of knowing in business. #IABC19

[Katherine Loftus SCMP @keloftus]

At #IABC19 @_Lydia_T talked ‘internal sleuthing’ to ID #influencers - observe patterns daily, eg who’s #slacked first, who sets the tone in the office (+ve and -ve) - check what you see against data from @MNordNL quick survey results! @iabcvic @IABC

[Katherine Loftus SCMP @keloftus]

For any #communications #professionals trying to ID #influencers in your org - @ChangingTerms at #IABC19 says don’t let HR pick em (they’ll choose the most agreeable) - instead, talk to your staff @IABC @iabcvic

[Katherine Loftus SCMP @keloftus]

Juicy sesh on ID’ing internal #influencers at #IABC19 — love @MNordNL simple way to start — ask employees: who do you go to for help, who do you trust, who gives you positive energy. Tight! @iabcvic

[Katherine Loftus SCMP @keloftus]

“There’s a fine line between experience and baggage” @PeterGSheahan at #iabc2019 — people get so connected to their roles they‘re too attached to become an amateur again — with #communications changing so quickly, that’s a helluva trap @iabcvic

[Katherine Loftus SCMP @keloftus]

Last keynote for #IABC2019 - @PeterGSheahan whipping us into shape 👊🏻 Peter says get real, focus and align your #communications effort - or lose relevance, quick @iabcvic @IABC

[Katherine Loftus SCMP @keloftus]

Made a very impawtant #connection at this week’s #IABC2019 world conference in #Vancouver - this is Mandy the therapy Pomeranian at the @roicomm booth

[Katherine Loftus SCMP @keloftus]

Amazing work by #3AC and the @VicGovDHHS #communication team!

[Katherine Loftus SCMP @keloftus]

Stoked to see @soledadobrien open #IABC19 w her take on #storytelling - in comms: ‘it’s the complexities which make us human. When we tell stories in black & white, people lose trust’ @IABC @iabcvic #createconnection

[Rita Zonius SCMP @RitaZonius]

Will hiding ‘likes’ shift #Instagram from popularity contest to self-expression platform? Instagram is testing it out in Canada. #socialmedia #social #digital https://t.co/d55fky7nBz

[Katherine Loftus SCMP @keloftus]

What's the cost of neglecting your #internalcomms function? @mklein818's latest report from Happeo makes a case for assessing IC from a risk POV - something that gets me really fired up! Because, come on, it's fun. And it makes cle…https://t.co/C6wOhHshNA https://t.co/k7OogDUO5K

[Katherine Loftus SCMP @keloftus]

Tasty Fri arvo read from @lithub - @ramona_ausubel describes how travel gave her the space to write intimately https://t.co/qzkjqBgLqb

[Katherine Loftus SCMP @keloftus]

#smugstagram https://t.co/i82PbiYfFz

[The Gruen Team @GruenHQ]

"Bet Tony Abbott wishes he stopped that boat..." #Gruen

[Katherine Loftus SCMP @keloftus]

The internet is the bully's pulpit - quick read from @mkonnikova @NewYorker via @nextdraft https://t.co/1l14JbitYZ

[Katherine Loftus SCMP @keloftus]

When it comes to success - think like Samuel Beckett. Cracker morning read from @DionneLew via @oDTransform https://t.co/P56rFqAm7L

[Katherine Loftus SCMP @keloftus]

Hear hear @lucykellaway - 'talent' is awful. Unless you're a madam, ringmaster or Simon Cowell, kill it! https://t.co/nJJOYnlfSK

[Lucy Kellaway @lucykellaway]

Mckinsey's three cliches on winning - self-disrupt, paranoia and talent. Every one a dud. My column http://t.co/Rm92g4w1ei via @FT

[Katherine Loftus SCMP @keloftus]

Kochie wisdom and Turnbull’s tactics to do-up abbott’s undoing @SatPaper http://t.co/JZWh5YU2Tj

[Sophie Morris @Sophie_D_Morris]

From slogans v zingers to a conversation. Abbott failed to slow down media cycle. Can Turnbull rein it in? http://t.co/2qo5y1GMmi