12 days of posting in public this month.
What I confirmed:
The people who believe botanical wellness is a right are everywhere.
They are just waiting for someone to say it out loud.
I am that person.
The DEA tried to "Schedule I" kratom in 2016.
The public comment period got more responses than almost any drug scheduling action in history.
Here is what actually happened and why it still matters:
The next wave of social drinking alternatives is not coming from Big Alcohol releasing a low calorie version of the same product.
It is coming from founders willing to build in the space they told us to stay out of.
Nobody gave me a blueprint for building a botanical wellness company.
You figure it out in the market.
You lose money learning.
You keep going anyway.
That is the only blueprint that exists.
Kratom has been used in Southeast Asia for centuries.
It became dangerous in regulatory language the same decade pharmaceutical companies started losing market share on pain management products.
Ask the question.
Most people want to be told what to take.
They follow the loudest voice on what to eat, what to supplement, what to think.
I am trying to build the opposite.
People who make informed choices for themselves.
Payment processors drop you.
Platforms suppress your content.
Banks flag your transactions.
๐งต Here is what nobody tells you about building in the gray market: