I went to 10 cafes in LA and couldn’t find a single cup of chai that didn’t taste like the cinnamon challenge
Which leaves me with no choice but to start to my own.
Tap in below to follow along: https://t.co/Y8z3Myziz5
On today’s episode of “Things the West stole and sold back to us”
Selling a $48 grocery bag that you can get for free or very cheap in India is insane.
Does the vibe of the bag slap? Unfortunately yes.
I’m still mad though lol
The first issue is out now.
No recipes yet — just the why behind Kemcho, and what I’m building it in response to.
Read it here → https://t.co/n79kycfVuo
Indian food has been disrespected for decades.
Cheap lunch buffets. $9.99 tikka combos. Golden milk lattes with no credit.
The flavor gets borrowed. The story gets erased.
It deserves better. Let’s talk about it 🧵
I don’t know what it will become.
Maybe a cookbook.
Maybe a brick and mortar.
Maybe just great chai and conversation.
But it’s starting here — with a weekly newsletter.