Lesson 2 on founder growth: Build expertise circles instead of chasing big accounts
Your network is everything – and you should engineer it through building expertise circles.
An expertise circle is a cluster of people, companies, investors, creators, analysts, customers, and operators who repeatedly discuss the topics the you need to be associated with.
This is more useful than chasing “big accounts.”
A founder does not need every famous person in the category to notice them. They need repeated visibility among the people who shape buying, investing, hiring, and partnership decisions in their market.
That means, for each expertise circle, you need to map:
- active founders;
- category analysts;
- investors;
- operators;
- newsletter writers;
- technical experts;
- customer-side decision-makers;
- high-signal creators;
- company accounts that consistently publish useful data.
Then track what these people talk about.
1. Which posts trigger useful discussion?
2. What language do they use?
3. Which arguments repeat?
4. Where are people still confused?
5. Where can the founder add something non-obvious?
This is where X becomes a live market research layer you can leverage.
Read the full story ↓
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Introducing FHE Day, Singapore Token 2049
A mini-version of FHE Summit. Presentations and networking opportunities with the leading researchers, builders, Founders and investors in the FHE space.
Co-organized with @veri_sense, @inconetwork and @SunscreenTech
1/ Mega compilation of Bitcoin ecosystem resources.
Helpful for anyone needing to get up to speed with the latests developments especially pertaining to Ordinals and BRC-20.
BRC20 Mega Thread
Last Bull Market we saw DeFi and NFTs produce insane returns for people who were early investors in these sectors.
This Cycle one of those narratives could be BRC20 which is still in its birth. Why? Because it’s new Bitcoin Technology and a Bitcoin ETF is near.
I made a list with the highest quality BRC20 projects.
Find out 👇🧵
Oort is thrilled to announce that we have secured an investment and partnership with @emurgo_io -- official commercial arm and a founding entity of Cardano. Together, we aim to drive decentralized infrastructure growth and Web3 innovation. Learn more: https://t.co/Zhj0fjdfXQ #EMURGO #Web3 #Web3DataCloud #Cardano
I'm glad to be invited as a speaker to the Twitter Space hosted by @BitMartExchange (https://t.co/ODr1PWVOBD), and @Cipholio (https://t.co/28NslvP6b0) with the other 18 Web3 trailblazers, to discuss #Web3 in 2023.
🕘: 9 PM EST, Jan 25
🔔: https://t.co/aL3SsxZYOL
ICYMI: EMURGO Ventures is an investment arm of EMURGO, a founding entity of the #Cardano blockchain, and invests in a variety of startups and middleware solutions. In this 2022 recap, we go over EMURGO Ventures’ activities from 2022. https://t.co/6wXsZBuenG
🎉END OF YEAR CELEBRATION🎉
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Tired of trying to find existing crypto projects in a particular vertical?
Introduce Long List of Crypto (LLC) which aims to be the 'Web3 Yellow Pages' 📒 and catalogues list of projects (esp early stage) in every category
Now 1,500+ projects captured and still growing 👇
#EMURGO Ventures, one of the founding entities of #Cardano, invested in @DoraHacks, a global leading #Web3 hackathon organizer and the world’s most active multi-chain Web3 developer community with over 300,000 multi-chain developers and experts.
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