Ken Mallon

Mallon Advisory Services. Bringing Harmony & Growth to Professional & Personal Life. Personal musings: @kpmallon

[Ken Mallon @kenpmallon]

I really enjoyed this session and look forward to moderating more panels with @BrandInnovators

[Samba @sambaintel]

.@Overstock’s Jason Wilson looks at how they're leveraging insights like Samba TV’s with @kenpmallon today during @BrandInnovators #BIlivecast

[Ken Mallon @kenpmallon]

Really looking forward to this exciting event!

[Samba @sambaintel]

Don't miss hearing from Samba TV's SVP & Head of Data @kenpmallon and @Overstock's Director of Marketing Jason Wilson as they discuss the future of media during @BrandInnovators #BIlivecast next Tuesday 8/18 at 2pm ET! Register here: https://t.co/wz8Fvd9tdL

[Samba @sambaintel]

"The differing viewership metrics offered by individual streaming providers, highlight one of the clear needs in the measurement arena today: consistency." Samba's Head of Data @kenpmallon's speaks with @Forbes about #tvmeasurement today. https://t.co/CH5QVNoeU5

[Ken Mallon @kenpmallon]

Awesome article about @samba_tv in @Forbes https://t.co/b8Rj6LlfeX

[Ken Mallon @kenpmallon]

Proud to be sharing new week-over-week premium subscription channel TV viewership data from @samba_tv https://t.co/NTYveYlfIC

[Ken Mallon @kenpmallon]

I’m so excited that we are expanding this amazing partnership globally.

[Samba @sambaintel]

We're thrilled to announce the global expansion of our partnership with @TheTradeDesk, continuing our mission to fundamentally transform the television viewing expereince for everyone. #OTT #TVdata #Linear https://t.co/3EirykwTtD by @businesswire

[Ken Mallon @kenpmallon]

@BrandInnovators @samba_tv @FirehouseSubs @EA @tonkazona @TivityHealth Great event. Looking forward to participating again!

[Brand Innovators @BrandInnovators]

Discovering the next 🌊 of forging consumer connections with these industry thought leaders @kenpmallon @Samba_TV #MarisaBurton @FirehouseSubs #RobbieMcCawley @EA @tonkazona @TivityHealth #BISummit

[Ken Mallon @kenpmallon]

Congrats @samba_tv for making powerful debate viewership data public!

[MediaPost @MediaPost]

South Carolina debate slides 17% from New Hampshire @CBS https://t.co/2Rs8nQL5s9 @mp_joemandese

[Samba @sambaintel]

Samba CRO @dackerman_media sat down with @Beet_TV at the #BeetRetreat in Puerto Rico to talk about how advertisers and broadcasters are using #TVData to understand which TV shows viewers are watching while prioritizing consumer privacy https://t.co/gSKHsqMCHR

[Samba @sambaintel]

13.9M US households tuned in live yesterday to see the #Oscars, a decline of 1.6% from 2019 and 2.8% from 2018, which is still relatively flat compared to the 29% decrease between 2017 and 2018. There was also minimal change in demographics, including viewer gender and ethnicity.

[Samba @sambaintel]

We’re excited to be back at #SXSW this year talking to brands about how to optimize #LinearTV, #OTT and #Digital with global #TVData! Reach out to book a meeting with our team: [email protected]

[Ken Mallon @kenpmallon]

Took a big risk doing a live demo, but it was exciting to show off how we combine TV ad exposure data, via a US-Census matched panel, with digital and CTV ad exposure, to create true cross-screen reach and frequency reporting.

[Samba @sambaintel]

Our newly appointed SVP of Data, @kenpmallon, gives attendees a first look at Samba's True Reach and Frequency Prototype. S/O to our Data Analytics Manager, Christine Prevel, for helping with the demo! #sambatvsummit

[Ken Mallon @kenpmallon]

Had a fun time being on this panel. We could have talked for hours about currency and #attribution.

[Samba @sambaintel]

Let's talk about the tipping point of TV ratings in a new era of attribution. @catalina's @MartaCyhan chats with Janus Strategy & Insights' @HowardShimmel, @Comscore's Jeff Boehme, @MediaAssembly's Catherine Warburton, and Samba's own @kenpmallon.

[Samba @sambaintel]

We sat down with @MythBusters co-host @jonjuhanlung to talk about brand integrated content, viewership, and his experience on the show. #sambatvsummit

[Ken Mallon @kenpmallon]

It’s been a fantastic week at the #sambatvsummit. Enjoyed presenting a sneak peek visualization for an amazing audience.

[Samba @sambaintel]

Our newly appointed SVP of Data, @kenpmallon, gives attendees a first look at Samba's True Reach and Frequency Prototype. S/O to our Data Analytics Manager, Christine Prevel, for helping with the demo! #sambatvsummit

[Samba @sambaintel]

Ready for the CCPA? Join Samba TV on Oct 30th alongside leading privacy experts to discuss and debate the most pressing data protection issues in light of the CCPA. RSVP: https://t.co/wHKajQjSpo #ccpa #dataprivacy #californiaprivacy #sambaprivacysummit

[Ken Mallon @kenpmallon]

I was one of the first users of Orkut. Shocked to see it made it to 50 million. Cool graphic.

[Jon Erlichman @JonErlichman]

Social media rankings over 15 years:

[Ken Mallon @kenpmallon]

Thanks! Always very exciting to speak to the amazing folks at the @icomglobal summit. It’s a one-of-a-kind meeting.

[icomglobal @icomglobal]

See video of @kenpmallon @samba_tv speaking at @icomglobal summit about New #Technologies in #MeasurementInnovation (Full video here: https://t.co/07GD6dFlDz)

[Ken Mallon @kenpmallon]

Thanks! I'm honored to be part of this!

[icomglobal @icomglobal]

In US, @kenpmallon of @samba_tv Joins @icomglobal #Incrementality #Council - https://t.co/VElc44motA I #smartdata #marketing