kent.fyi

| youtube | SEO | the other georgia

[kent.fyi @kentdotfyi]

What you don’t know about demo:

- scope creep / “grey” scope
- zero lead times / short schedule
- tools break constantly
- lack of trade standards
- unforeseen conditions are your problem

[Tyler Mumford - The Stump Guy @StumpGuyTy]

Reasons I started stump grinding:

✅ Couldn’t afford to buy a business
✅ Wanted out of my W-2
✅ Wanted to see if I actually liked entrepreneurship (not just the idea of it)

No plans of millions or PE exits right now.

It’s okay to just try something and see where it goes!

[Jeremy Rivera @JeremyRiveraSEO]

Pro tip from @kentdotfyi when it comes to B2B content

[Jeremy Rivera @JeremyRiveraSEO]

Fantastic insights if you're doing local SEO for service industries in the newest episode of @unscriptedseo - I Interviewed @kentdotfyi and got a TON of great observations and action items.

Listen here:
https://t.co/eDUQ86V2hQ

[Jeremy Rivera @JeremyRiveraSEO]

Great convo with @kentdotfyi of Localeyes Growth & Swift Demolition. Catch the full convo on Friday's episode of the @unscriptedseo podcast!

[kent.fyi @kentdotfyi]

@BrettFromDJ Free

[kent.fyi @kentdotfyi]

@StumpGuyTy Gotcha! That was just my April fools joke to get you to grind even harder this month 😈

[kent.fyi @kentdotfyi]

All hands meeting ✔️

2 crews mobilized ✔️

1/4 jobs finished already ✔️

$1700 so far

And it’s not even 10am

[kent.fyi @kentdotfyi]

Back riding with the Oregon crew

DIALED

[kent.fyi @kentdotfyi]

@theownerop I actually think I found the shortcut:

Be significantly better than everyone else 😁

[kent.fyi @kentdotfyi]

It’s been brutal not publishing new videos to YouTube the past few weeks

Sometimes you have to put your head down and grind through a season

[kent.fyi @kentdotfyi]

@brett22will @theownerop I second this. Brett is a G

[Bryan Shankman @BryanShankman]

These two marketing channels got @kentdotfyi's demo business to $500k in the first year:

1. 🪧 Yard Signs
2. ☎️ Cold Calls

Kent used these two channels to get Sift Demo started, and continues using them to win work with GCs today.

We cover this and more in today's edition of @thework_bench!

We also cover:

1. Kent's journey from film school to coffee start up to home services
2. How Kent builds the company culture based on past experiences
3. Starting Swift lean and keeping things simple
4. How Swift splits revenue across B2B and B2C.
5. How Kent navigates the ups & downs of business.

Check out the full newsletter here: https://t.co/1IKntyPNYw

And video interview on YouTube: https://t.co/VwuGc1Q3B6

[kent.fyi @kentdotfyi]

What a lineup. Thanks for having me be a part 🙏🏻

[Bryan Shankman @BryanShankman]

Season 2 of @thework_bench kicks off tomorrow with my conversation with @kentdotfyi!

We talk about Kent's entrepreneurial endeavors pre-home services, how he deals with downturns in business (clip below), and much more.

Future guests include:

- @JordanGal
- @StumpGuyTy
- @HallamStanton
- @alex_borkin

Subscribe: https://t.co/kBes6rbtks

You'll get updated with each new episode, and can check out past interviews with:

- @irentdumpsters
- @andy_wlker
- @AlexLathery
- @Lexivindi
- @DannyMagazu
- @pestctrlguy
- @marcusmclayton
- @theownerop

[kent.fyi @kentdotfyi]

Website kickstart is crushing. Best offer LocalEyes has

[kent.fyi @kentdotfyi]

40 cold emails sent ->
2 meetings booked ->
2 sales closed ✔️

[kent.fyi @kentdotfyi]

Locked in with my new GM apprentice

My next month just got insane

[kent.fyi @kentdotfyi]

Just pitched a young guy taking over my demo operations in Atlanta

I can see he has it in him and I’m calling him up

Let’s see if I can set up location 2 autonomous just like no.1

[kent.fyi @kentdotfyi]

Shoutout to all the real ones who never changed their clocks

We made it 😎

[kent.fyi @kentdotfyi]

It’s a lot easier to look away and hope that things get better

[kent.fyi @kentdotfyi]

Had to let go of one of my salary guys this evening

Tough thing to do but the numbers just weren’t there to justify the role anymore

This is the non-sexy part of running a business