Vik

[𝐓𝐡𝐞 𝐔𝐭𝐝 𝐀𝐫𝐜𝐡𝐢𝐯𝐞 @TheUtdArchive]

Luis Enrique: “In four years, I might be dead”

The difference between a legend and a fraud.

[Jordan Menard @jordanmenard]

I remember when Josh was on his friends couch with the “by any means” gene running strong in his DNA.

I knew he was gonna make, was one of his first clients - seeing success like this is crazy - but unsurprising.

[Steph Molina | Creative Strategist for DTC Brands @stephmolinacs]

Ever wondered how Creative Strategists make winning ads that print money? ✏️ (Part 1/2)

Well, you're in luck because today I am going to show you how!

In this carousel, I breakdown the step by step process of how I create static ads, from research, avatar creation, ideation, and execution!

Today's (mock) ads were created for Native Pet's "The Daily" supplement. As a mom to two fur babies myself, I know how important it is to make sure we're giving our pet's the best nutrition possible.

I hope you enjoy reading this as much as I had making it! 🐶

P.S. To all my readers, if you're a client interested in upping your meta ads, give me a shout!
📁Ads Portfolio: https://t.co/BWIug6JzNF
📱 Book A Call: https://t.co/RMPaEaSU1i

#CreativeStrategy #CreativeStrategist #MetaAds #Copywriter #DirectResponse

[William Kast | Meta Ads Growth @williamkast_]

Top 10 Native Meta Ads Swipefile:

1. https://t.co/mLVtWHEA9h

2. https://t.co/1o6Dxz4Iwc

3. https://t.co/mG2Fnt6jVA

4. https://t.co/fc1TZUhwy4

5. https://t.co/hxLkrMB6PN

6. https://t.co/qn50iQOZQl

7. https://t.co/MLTZKuMvxg

8. https://t.co/xwvJNYcpWQ

9. https://t.co/KUDF85ghmv

10. https://t.co/XyXgmE1W4f

[Nick Theriot @nicktheriot_]

If you sell:

1. Supplements in unaware or problem-aware markets
2. Higher-AOV products ($60+) that need story-based selling
3. Products with a mechanism the buyer has never heard of
4. Anything the buyer wouldn't Google or search for on their own

Run advertorial ads in this format:

1. Third-party news-style domain (looks nothing like your brand)
2. Third-party Facebook page (separate from your brand page)
3. News-article style header (category, date, "trending today" tag)
4. Big-win or symptom-based hook (never product, never problem, never solution)
5. Sub-headline that stops the scroll and implies WIIFM
6. Personal story opener (first-person, "I used to…" energy)
7. Emotional low moment (the buyer sees themselves in the story)
8. Introduce the hidden mechanism nobody in the category talks about
9. Reference a "credible source" the buyer would trust (doctor, researcher, publication)
10. Introduce the product as an accidental discovery, not a pitch
11. Break the timeline into scheduled results (week 2, month 1, month 3)
12. Stack 2-3 testimonials with real names and photos
13. Handle the biggest objection out loud ("I know what you're thinking…")
14. Reference a real study, patent, or ingredient the buyer can Google
15. Soft CTA disguised as a "check availability" link
16. Send to product page or quiz funnel, never a homepage
17. Same pixel across advertorial + product page for full attribution
18. Short 15-30 second ad selling the CLICK to the advertorial, not the product
19. Launch inside your main CBO, not a separate retargeting campaign
20. Test new advertorials only when the current one dies, not before
21. Same rules apply: text hook + visual hook must match the article's angle

Bookmark this.

[Cody Schneider @codyschneider]

facebook ads explained

Low IQ: one campaign, broad, all of USA, make a lot of ads, kill the losers.

Midwit:

14 ad sets split by interest stack ("Data Analytics," "Tableau," "CFOs 25–34")
1% / 2% / 3% lookalikes each in their own ad set
ABO with $20/day per ad set so nothing ever exits learning
Manual bid caps because "let's control CPA"
Exclusion lists layered 3 deep
Placement exclusions (turn off Audience Network, it's "junk traffic")
Dayparting to business hours
Separate cold / warm / hot "funnel" campaigns
Optimizing for landing page views or leads instead of the actual money event
Weekly optimization sessions moving budget between ad sets on 6-conversion samples

High IQ: one Advantage+ campaign, broad, CBO, optimize for the deepest event that gets ~50/week, and spend all your time making more creative

[Alex Cooper @alexgoughcooper]

Most brands' ads suck because they write surface-level copy in their headlines and scripts.

Your audience has seen the same claims you make 100 times from 100 different brands.

The best marketers I know tell stories. They talk about people instead of products. And feelings instead of features.

Look at these headlines from top-performing ads:

"I feel like everyone's staring, even if they aren't, like my skin is a sign saying 'I'm different.'" - acne treatment ad

"My knees felt like they were betraying me with every step." - joint pain cream ad

"For the first time, my reflection is someone I'm proud of." - weight loss ad

Notice how none of them talk about the product.

They talk about the feeling of living with the problem.

This is how you stop the scroll and make people feel heard instead of sold to.

The next time you write a script, ask yourself:

- Who is the one specific person I am writing this for?
- What human desire am I really solving for them?
- What's the deeper pain they're not talking about?

This will help you identify the exact emotion you need to tap into.

Then you figure out how to communicate that to them as SIMPLY as possible.

Every ad we make has to pass the 5-year-old test.

If a 5 year old can’t understand it, neither can the average American scroller.

❌ "Scientifically engineered to fight scalp flakiness"
✅ "My secret weapon against dandruff"

❌ "Bioavailable collagen for joint support"
✅ "It's like WD-40 for your knees - the creaking stops and the stairs don't feel like a punishment anymore”

You don't need to look or sound smart to make winning ads. You need to tell the most relatable stories in the simplest language.

[Ben Radack 🏝️ @benradack]

here are the 3 ways i actually test ads on meta right now

1. cbo test & scale (one campaign does both)

→ 1 ad set for your historical winners
→ 1 new ad set for fresh tests
→ min spend limit on the test ad set so meta is forced to deliver on the new stuff
→ max spend limit on it too so a new ad can't run away before it's proven
→ as the tests win, you pull the max off and it becomes a scaling ad set

this is my go to for account spending over $50-$500k/mo

2. marble block batch testing

→ drop 20-30 ads into one ad set
→ budget set to at least 4x your avg cpa
→ let meta pick a couple favorites
→ duplicate the winners out, turn them off in the batch, let meta pick again
→ repeat until there's nothing left worth keeping

you carve the block down until only winners remain. fastest way to find them when you're in a hurry

3. old school abo (ad set per angle)

→ one ad set per concept or angle
→ you control the budget on each one manually
→ meta isn't deciding which tests get spend, you are

this is the cleanest way to actually learn what works. slower, more hands on, but you're not at the mercy of the algo skipping ads with no history

no single one is "right"

smaller budgets lean on the cbo, bleeding accounts get batch tested, and when i want real learnings i go abo

pick the one that matches your spend and how hands on you want to be

[NetworkChuck @NetworkChuck]

You procrastinate because the task is too big in your head. Not because you're lazy. Your brain just freaks out. So I just set a timer for 25 minutes. That's it. Don't worry about finishing. Don't even think about the whole thing. Just work for 25 minutes. I'm telling you, once you start, you keep going. The hardest part is starting.

[Sahil Bloom @SahilBloom]

Dopamine from information gathering is a dangerous drug.

It’s the dopamine you get from reading. From planning. From learning. But never doing.

Information gathering as sport. Jammed into neat little dopamine feedback loops that convince you that you're doing something productive and valuable.

You're just one piece of information away from the big breakthrough. You'll start when your business plan is perfected. You'll meet your partner when you've scrolled through another round of profiles. You'll get that dream job when you have one more degree in hand.

Your entire life will change when you realize the world isn't run by a bunch of geniuses. The world is being run by a bunch of normal people with abnormal bias for action.

The answer you seek is hidden in the action you avoid.

Dopamine from information gathering is a dangerous drug.

Get your dopamine from action.

[Hades @0xHvdes]

https://t.co/yaevaqn3So

[ALEX SUZUKI @X_FINALBOSS]

you are COOKED if you can't make $20K+ per month online in 2026

1. you can use AI to generate 300 posts in 15 minutes
2. you can get millions of views without spending a penny on ads
3. you can put words in a document and sell it 1000x for $50+ each
4. you can hire workers for $2.50/hr

100 years ago you needed your life savings just to START a business

today you can start for free on your iPhone in seconds

My 1.3 to 2.4 GPA teenager students that began working with me 10 months ago are making $30K–$80K+/month now

I got a student Zain was earning minimum wage at a café in may 2025... now he's making $78K/month and bought an AMG Mercedes

to help you guys , I've decided to LEAK the full recording of my $15M+ LIVE 20+ X Account Case Study printing $30K+ per month EACH for FREE for the next 24 hours

90 minutes. revealing X accounts making $1M+ per year (full case studies). usually $3K+ to access.

what's inside:

→ 20+ case studies of Ai digital products accounts doing $30K+ per month EACH
→ the exact funnel generating $151K in 7 days on autopilot
→ how Parker did $570K in 3 months with one X account
→ why accounts with 6.5M followers make LESS than mine with 13K views
→ the DM automation sending 1000+ messages daily for free (send link to purchase ebook)
→ the copywriting crash course formula turning comments into $10K–$100K sales
→ how to hit $100K/month posting tweets that take minutes to write

DELETING IN 24 HOURS

comment "X" and I'll DM it to you

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[Eva Ai @Eva200699]

表达能力差，正在拖你的后腿

2019年MIT教授帕特里克·温斯顿有一场1小时的《如何说话》讲座

播放量超过1900万，很多观点现在依然很实用

[Alex Hormozi @AlexHormozi]

I’ve lost money on over 9,000 ads I personally wrote.

I’ve had over 2000 1-on-1 sales consults reject my offer.

My first 300 episodes of my podcast I published with barely any downloads.

In 9 different business partnerships, I was the reason we failed.

3 times I pitched an entire audience - and sold no one.

Nobody is special.
Everybody sucks when they start.

[Leo @leoxbtt]

Bro… el ingeniero que CREÓ Claude Code soltó un video de 28 minutos y me voló la cabeza

Olvídate de los prompts genéricos que todo el mundo copia y pega

Este tipo te enseña exactamente cómo sacar el 300% de Claude: archivos CLAUDE.md, memoria permanente, sesiones paralelas y trucos de prompting que nadie te cuenta

Pagué cursos de 300 dólares que no llegan ni a la mitad de lo que él explica en los primeros 10 minutos

Y lo mejor: es gratis

No importa si estás empezando o si ya programas todo el día…

después de ver esto vas a usar la IA de una forma que ni sabías que existía

Guárdalo. Vas a volver mil veces 🔖

[Bony Ghadiya @bony_ghadiya_]

when you’re the first in your family to turn $299 into $47M

[Rahul @sairahul1]

Tom and Jerry cost $50,000 per episode in 1945

That's $870,000 today.

A 19-year-old spent $124 last month and made $12,345.

Claude writes each scene: 10 minutes
Seedream draws every frame: 20 minutes
Seedance animates the chase: 15 minutes
ElevenLabs voices the cast: 10 minutes
Suno scores the gag: 5 minutes
Make uploads it: 0 minutes

$870,000 then. $124 now. Same chase.

He runs it from one laptop.

Bookmark this. Every step is in the article below.

[Nick Theriot @nicktheriot_]

https://t.co/gJKzsDCs8R