VOICE | With all this momentum in the creator economy and the increased pressure on brands to play a role in social and cultural conversations, it’s time to evolve the way we develop influencer marketing strategies. @KerryPerse has the story. https://t.co/5DKXL8oAYa
This news is an "oh please" moment for me. While there may be some benefit for people who have had their Facebook or Instagram identify stolen, it is mostly a new revenue stream developed from the Elon Musk playbook. The new Meta Verified costs $11.99 per month on the web and $1
✅Organic: No money is put toward distribution but marketer pays for content; content is only seen by a percentage of the influencer’s followers
✅Paid Boosting: Money is put behind content to distribute it to more of the influencer’s followers or a desired target audience
It’s @SXSW#PanelPicker time! BPI Managing Director @jess4twins has the chance to speak on an @AdCouncil panel with Amber J Adams, Ryan Detert + Kerry Perse about using data to activate influencers for social good + move people to action.
Support here: https://t.co/H6KydhCLXa
@ShannanFerry@NY1 @RoccoNY1 Court Street Bagels in Cobble Hill, hot, delicious and run by the absolute nicest people. Its a neighborhood favorite with a line out the door every weekend.
What an incredibly fun and rewarding project to work on. All of the panelists asked great questions and @DrTomFrieden was a wealth of knowledge! For even more info, go to https://t.co/oxZbVmPFQP
“Kareem, How Did You Feel After You Got The Vaccine?” Look out for my entire conversation with @KizzyPhD tomorrow, April 17th on the @AdCouncil YouTube Page and https://t.co/4CanYy9goy
Thrilled to announce I'm on the speaking line-up for @BrandInnovators Livecast Series on January 27. Registration is complimentary. RSVP Here: https://t.co/t5HUt2qS0B #BILivecast