KevinSimo

CEO at adMixt, a tech enabled growth agency. Former CEO @ Metric Digital (acquired). The growth agency for Vuori, Marine Layer, Canada Goose, SoulCycle, & more

[KevinSimo @KevinSimo123]

price is what you pay, value is what you get

[KevinSimo @KevinSimo123]

@zachmstuck Something to compensate for the low T like a Ford Raptor

[Drew Fallon @drewfallon12]

the average tiktok shop ebitda margin for an iris brand is -30%

[KevinSimo @KevinSimo123]

@binghott @herrmanndigital A lift study on it shows if its incremental or not

[KevinSimo @KevinSimo123]

This is similar ish to what we often do.

We typically do 5% to View Content, 5% to ATC at the top (so 10% total), exclusions handle the new reach for us, and it’s validated through lift studies. Interest targeting works for us at BOF, sometimes up to 25% of our spend.

Every account is different tho

[David Herrmann @herrmanndigital]

Take your top best performing ads.

Launch a sales campaign, but instead of optimizing for purchases, optimize for daily unique reach.

Launch that campaign at like 5% of total spend.

To me this has been the biggest contributor overall to pushing net new reach on Meta.

The key here is the audience and placements seeing the content. Advantage+ needs to be off. Customize the placements. Exclude all engagers and buyers.

I've found launching with interests actually seems to push things higher. Use your cohorts to understand the demo and just send that signal.

I usually am a broad maxi, but for these I want a bit more control. I've found if you do give the reigns to Meta it generally does the opposite of what I wanted.

[KevinSimo @KevinSimo123]

@allenwalton thank you!

[KevinSimo @KevinSimo123]

I'm excited to share that adMixt has been acquired by Interluxe Group, with the support of MountainGate Capital.

Big thanks to…
Our clients, for giving us the opportunity to work with them.
Our team, for striving to get better and consistently delivering results.
The Interluxe team (Nick Van Sicklen) and Mountaingate Capital (Brandon Hall), for brining us in to build something better together. @Nii_Ahene for making the intro and being a friend.

And last but not least... He doesn’t want attention but the Founder/Brains of adMixt, Zach Greenberger, for giving me the opportunity to join.

I’ll share a lot more about the new and fun things we’ll be able to do to drive better performance as part of Interluxe, but this is just a thankful post.

The whole team is coming over and I’ll be President of Performance Marketing.

Alright, back to work.

[KevinSimo @KevinSimo123]

@codyplof thank you!

[KevinSimo @KevinSimo123]

@NotZainAgain thank you. will have more dedicated resources for memeing

[KevinSimo @KevinSimo123]

@adamsepoc thank you! Can I send somebody from our team to that shopify event you're throwing? wish I could make it.

[KevinSimo @KevinSimo123]

@dennishegstad thank you!

[KevinSimo @KevinSimo123]

@MehtabKarta thank you!

[KevinSimo @KevinSimo123]

@josecondoads thank you!

[KevinSimo @KevinSimo123]

"XGC" (Experiential Generated Content) is going to be thing and we're going to make it happen

[Anna Hensel 👩‍💻 @ahhensel]

I love writing about how marketing is changing! Great to talk with @KevinSimo123 about Interluxe Group buying his firm, adMixt, and how the two will blend experiential activations and performance marketing https://t.co/7KHSuqtFf5

[KevinSimo @KevinSimo123]

@EcommScott Thank you!

[Chris Hall @chrislukehall]

TODAY’S SHOW // 6.1.26

Aditya Banerjee, Posana - 12:40pm CT
@ashnichrist - 1:10pm CT
@KevinSimo123 - 2:10pm CT

News & Views

+ Messi’s RTD, no more
+ Meta’s AI pendant
+ Roadie debut - 0% alcohol, 0 cals
+ Costco gas domination
+ Quince furniture nationwide popups

[KevinSimo @KevinSimo123]

@herrmanndigital Thanks for your help!

[KevinSimo @KevinSimo123]

@AJStokols thanks man! been too long...

[KevinSimo @KevinSimo123]

@theisaacmed thank you!

[KevinSimo @KevinSimo123]

@andrewjfaris thank you!

[KevinSimo @KevinSimo123]

@ecomchasedimond thank you!