Scott Kramer

VP Growth @ AS Beauty @LauraGellerBeauty | Ex VP Revenue & Strategy/GM NYC @CommnThreadCo | Growth & Performance Marketing, Ecommerce, Entrepreneur, Investor

[Scott Kramer @EcommScott]

@KevinSimo123 Congrats!

[Scott Kramer @EcommScott]

@ashvinmelwani I’ve always said if my CPC dropped by 50% and so did my CVR that’s a win. I just got twice as many people to my site to learn about my business and I made the same revenue. But hopefully those people that didn’t purchase will come back and buy in the future

[Scott Kramer @EcommScott]

Wow that came out of the blue. I wonder if it had anything to do with Meta moving people to invoicing

[Drew Fallon @drewfallon12]

*PARKER CARD CEASES OPERATIONS

Parker, the YC19 fintech that served ecommerce merchants with credit cards, has officially ceased operations on May 4th '26

Patriot Bank, parkers banking operations partner, issued an official statement to clients confirming

Parker raised >$200m

[Oisin @OisinO]

My company, Recharge, just acquired Skio for $105m. This is the largest private acquisition in the space ever.

Just 5 years ago I got a crazy phone call that nearly killed us...

Here’s the story I've never told anyone before:

[Scott Kramer @EcommScott]

@oliviaakory @Bbruhis @DavidBaker_2_0 @connorrolain @herrmanndigital @connordault @DerekLauermann @jerelblades Such a great time hanging out IRL finally!

[HAM Analytics @HAMAnalytics]

Billing reminders are one of the highest-risk churn moments for subscription brands.

Most brands know this moment matters but don’t have a way to test what actually impacts retention and lifetime value. Understanding how critical this moment is exactly why @klaviyo was one of the first integrations we built.

I recently sat down with @bryandstarck to understand how Ultra Pouches is approaching this. Sharing the case study in the comments, highlighting how they measure billing reminders against retention and LTV 🐷 🔥

https://t.co/UQpjRJr9ap

[Scott Kramer @EcommScott]

This is huge. Over the past few years the dates have caused competition with brands 4th of July sale. It’s great to have another moment to help June out. Just be careful not to discount too heavy on Memorial Day and get locked into the 30 day prime day lowest price restriction

[Drew Fallon @drewfallon12]

AMAZON MOVES PRIME DAY TO JUNE

Amazon is reportedly moving Prime Day from its traditional July slot to late June, marking the first calendar shift for the event since its pandemic-era disruptions. The company declined to comment.

Bloomberg broke the story.

How does this change your marketing calendar?

[Scott Kramer @EcommScott]

@RosenZone We got way better espresso martini options in nyc than that 😂

[Scott Kramer @EcommScott]

@Conor_Begley_ May not matter to some but for public markets and acquisitions it is important to be derisked through diversity

[Scott Kramer @EcommScott]

Overcorrection or actual headwinds? I think this is going to get blown out of proportion but acquisition is always going to be a challenge for any high growth or large 9 figure brand

[Drew Fallon @drewfallon12]

ODDITY STOCK NUKES 50%+ ON ADVERTISING ALGORITHM CHALLENGES, GUIDES TO 1Q26 REVENUES -30%

Oddity's stock is collapsing as the company guided for Q1 revenue declines of 30% YoY.

In the prepared remarks this morning, Oddity CEO Oran Holtzmann said: "We have never seen anything close to those acquisition costs" - starting in late january.

Jeffries has already lowered its price target from $64 to $18

[Scott Kramer @EcommScott]

@therahulissar @AppLovin Let me know how it goes. Currently running an incrementally test so don't want to disrupt that and going to wait till it's done

[Scott Kramer @EcommScott]

👀 New Targeting option from @AppLovin Ecommerce advertisers can now chose between Protecting, Universal, and Discovery! Anybody testing this yet???

[Scott Kramer @EcommScott]

@Conor_Begley_ It doesn't help that they essentially only have a single sales channel either

[Scott Kramer @EcommScott]

The biggest misconception I’m currently hearing is I’m not on TikTok Shop because my AOV is too high and not “low enough” to work on TikTok

[Ari Paparo @aripap]

🚨🚨 Pinterest gets into performance TV with acquisition of @tv_scientific 🚨🚨

My hot takes below...

[Scott Kramer @EcommScott]

@zachmstuck 100% agree with this especially the way Google has positioned their products. Pmax continues to be a black box and we are seeing it spend a ton of money on display. We shifted a lot of budget over to standard shopping which I bet many agencies aren’t doing and still run Pmax

[Scott Kramer @EcommScott]

Up to sales are old news who’s got something more exciting they are seeing/running for BFCM?

[Scott Kramer @EcommScott]

@auspiatt @AppLovin INVITEONLY should still work if anybody’s looking

[Scott Kramer @EcommScott]

We are so back! @AppLovin just released their prospecting audience strategy. For any brands that have struggled to increase their new customer performance from Applovin you need to switch over to this setting immediately!

[Scott Kramer @EcommScott]

@andrewjfaris You won't be disappointed. We've been working with them for awhile on this product and have been testing it for the last 2 weeks. The results speak for themselves
https://t.co/qVGptMcbCo

[Scott Kramer @EcommScott]

We are so back! @AppLovin just released their prospecting audience strategy. For any brands that have struggled to increase their new customer performance from Applovin you need to switch over to this setting immediately!