Kevin Hack

Brand Strategy & Content Insights ↠ @ESPN @WaltDisneyCo l Previously @HersheyCompany l @Saintjosephs #THWND l My Thoughts

[Flora Kelly @ESPNFlora]

The team and I had fun putting together our Top 10 Sports Halos list of 2025.

Halos are moments when culture drove ratings past anything Big Data, OOH or tight games could explain.

It’s a fun little ESPN Research tradition. Enjoy!

https://t.co/6KYd8QQsz3

[CJ Carr @13Cjcarr]

My little brother passed away 10 years ago. He would’ve loved that I picked Notre Dame. Chad, love you buddy! @PlayersTribune
https://t.co/XMQQXg7IsL

[Flora Kelly @ESPNFlora]

Fans really showed up for Corso’s last GameDay

This is nearly 1 million more viewers more than any other regular season episode

👏👏👏

[College GameDay @CollegeGameDay]

All of Lee Corso's college teams he played on or coached for won on Saturday 🧡

Meant to be 🥺

[ESPN PR @ESPNPR]

📢 It's official: ESPN's direct-to-consumer service & enhanced app launch August 21

All of ESPN. All in one place.

Just in time for college football, NFL, US Open, WNBA Playoffs & more

Details: https://t.co/XlwaOjGakl

[ESPN Front Row @ESPNFrontRow]

Check out 5 things fans should know about ESPN's new direct-to-consumer offering

Read: https://t.co/vWDrNqjW1m

[Kevin Hack @kevinhack]

@HackAttack03 @BarstoolIrish @buckedup 🤞🏼🍀

[ESPN @espn]

The home of the greatest stories ever told @DisneyPlus ...

Now welcomes the greatest stories in sports ✨

[ESPN PR @ESPNPR]

ESPN on @DisneyPlus is now available

Providing live sports, general entertainment & family-friendly content in one app

An extension of ESPN's mission to serve sports fans anytime, anywhere

[ESPN PR @ESPNPR]

The 2024 #WFinalFour are the most-viewed #NCAAWBB Semifinals ON RECORD!

📈 10.8M avg. viewers, up 138% year-over-year

#MarchMadness

[Kevin Hack @kevinhack]

#SCtop10 @SportsCenter

[SJU Hawks MBB @SJUHawks_MBB]

Coming in at No. 3 ⤵️ #THWND

[Aaron LaBerge @aaron]

One of the great little moments of the year is ESPN’s annual holiday scroll...an on air credit of all who contributed to the company’s success. Here's to our world-class team — delivering across Disney Entertainment & ESPN all year round. Grateful for each name that scrolls by!

[Flora Kelly @ESPNFlora]

This is really significant news

At 41 million followers, ESPN has just officially secured a position as the #1 most-followed brand on TikTok... period

NOT JUST IN SPORTS but across ANY genre or brand

Proving sports content drives all platforms not just TV

[Kevin Hack @kevinhack]

@espn_chris We’re lucky for everything you’ve given to ESPN and done for the brand, Chris! A pillars of the four letters. And no better colleague or friend.

[ESPN PR @ESPNPR]

With The @PatMcAfeeShow (debuting Thurs, Noon ET) joining the personality-packed lineup of @GetUpESPN & @FirstTake, check out ESPN’s new weekday programming lineup 👀

[Robert Iger @RobertIger]

Today I want to share this video, which celebrates the @WaltDisneyCo's 100 year milestone. We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy. #Disney100

[ESPN PR @ESPNPR]

This is @SportsCenter is back!

🍊 Fan-favorite ads return with "Orange Slices"
⚽️ Featuring @USWNT stars @mPinoe, @beckysauerbrunn, @sophsssmith

Also featured: @RB_Mrs & @TheOttoOrange

🔗 https://t.co/jtN4Jm4bet

Friday | Dec. 30 | 8p ET | @espn

[Flora Kelly @ESPNFlora]

Sports…
👉🏾Ranked as the highest-rated program of the night against P18-49 224 times in 2021
👉🏾ESPN/ ABC had more wins (69) than any other network group.

Think about that; Sports was #1 most-watched TV programming on more than 6 in 10 days throughout the year.

[Kevin Hack @kevinhack]

👀🔥👊🏼 Disney is placing its bets on sports streaming and the metaverse https://t.co/luTnugeAee via @Verge

[Flora Kelly @ESPNFlora]

These TikTok numbers are significant. This is why ESPN remains the #1 sports media brand with Gen Z. So proud of how aggressive we have been in growing TV ratings AND our social presence on platforms like TikTok. #youcandoboth