Kevin Wu

The original KWU. B2B product marketing consultant. Previously @salesforce, @appdynamics, @wework, and @airtable. #kwuknows

[Kevin Wu @kevinwu]

@davecyen Feels like AI has a long way to go.

[Kevin Wu @kevinwu]

@DanielLurie you should visit Valley Fair in Santa Clara if you haven’t been in a while. Lots to learn and apply to improve downtown SF retail.

[Kevin Wu @kevinwu]

@TeamCoco WHAT is this????

[Kevin Wu @kevinwu]

@lina_colucci @ChaseSupport Had the same experience. Can't trust this number.

[Kevin Wu @kevinwu]

As an elder millennial, change means logging into more of my apps using Google for SSO instead of creating another password.

[Kevin Wu @kevinwu]

This song is not about B2B SaaS. https://t.co/1aWUZP2hnf

[Kevin Wu @kevinwu]

Does anyone remember back in the day when there was an AI called Amy that people would cc to an email to help with scheduling? What ever happened to that company? Are they still around?

[Kevin Wu @kevinwu]

If you didn't know it yet, this is a sign of affection.

[Kevin Wu @kevinwu]

@petergyang Maybe they'll figure out how to charge a subscription fee for polarization.

[Kevin Wu @kevinwu]

@howietl This is the future of business software. Powerful beneath the surface, but elegant and simple to use. Easy for teams to customize with nearly zero effort while also ensuring safeguards are in place. From here, the next step is clear to see: autonomous self-improving apps!! ♥️

[Howie Liu @howietl]

Really excited to launch this today!!

This represents the second of two ways in which we're disrupting ourselves with AI. The first, which we launched in March, was about making Airtable the easiest way to deploy the leading LLMs into departmental data and workflows.

The second, today's launch, is about using AI to *build* apps.

AI app-building will radically tilt the "build custom app vs buy prebuilt solution" equation in favor of the former.

Traditional enterprise software development is expensive and slow, but its even greater problem is the disconnect that results between the software developers building an app and the business stakeholders who need the app.

The entire founding premise of Airtable and the no code category we pioneered is to enable the people closest to their own business context and requirements to build the apps they need, and to easily change them as the requirements evolve. Especially in industries and functions undergoing a high rate of transformation (eg media, tech, retail, finserv), this approach is critical for companies to stand up the operations they need to adapt and execute on this new era. For instance, retailers spinning up digital commerce operations and the resultant omnichannel approach marketing. Or media companies building up their streaming operations and overall accelerating their pace and volume of content production, as well as marketing operations.

The magic of applying AI to the app building problem is that modern LLMs already come pretrained with an understanding of these industry dynamics and the rough shape of the operations needed to execute in this era. And can be guided to combine that context with the more specific requirements of a business unit owner to instantly generate a useful, highly specific app.

Best of all, when the app is generated as a no code app, all of its data, logic, and interface structure are made easily understood and directly manipulable by the customer. Unlike with AI-generated software code, which is understandable/inspectable/editable only by developers.

That's why we're calling it Cobuilder. The best way to leverage LLMs to build applications for a business use case is to bring the AI generation and human user as close together as possible, with no code as the common language between them.

My cofounder @aofstad will remember my decade-ago ruminations about a future in which you could “talk to Airtable to have it build your app.” A decade and 50M+ Airtable apps later… this is by far the biggest accelerant to deliver on that mission.

To the entire community of team members, customers, and Airtable builders that have gotten us here, thank you. And I couldn't be more excited to join together on the next decade ahead!

Try it here! We even allow you to generate an app pre-signup : )
https://t.co/iTKSCgoW0q

[Kevin Wu @kevinwu]

One day you’ll get a human for customer support and you’ll want to press zero to get to an AI agent. 😂

[Kevin Wu @kevinwu]

Older I get the more tropical themed linen shirts I acquire.

[Kevin Wu @kevinwu]

I like Chiken nuggets.

[Kevin Wu @kevinwu]

Do you think when @jimseven stays at a friend’s house they serve him drip coffee with pre-ground in the morning? Coffee mate hazelnut creamer on the table. Here ya go mate! 🤣

[Kevin Wu @kevinwu]

@davecyen Thinking about it again, I suppose it makes sense considering she has never spoken Mandarin before. 🤔

[Kevin Wu @kevinwu]

@davecyen Just played with the conversation mode. I wonder if they will enable different dialects of Mandarin. Gotta get that Taiwan accent in there. 🤣

[Kevin Wu @kevinwu]

@davecyen @guyraz @alexisohanian How did @alexisohanian get this voice?! This is a podcast voice.

[Kevin Wu @kevinwu]

@davecyen @guyraz @alexisohanian Being a dad = best job ever.