Folks. Can I explain something about world models? Seems like today might be a good day for that.
Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input.
Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences.
Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry.
Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions.
This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences.
As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.
I used to enjoying shared clipboard between iOS and MacOS until I found some popular apps on my iPhone snooping on it and uploading the content without permission. As a person used to copying and pasting things like password / doc / code, this is a BIG data breech! @AppleSupport
Webinar: Wednesday, April 29 at 10 am PT | 1 pm EDT.
Artomatix Founder Eric Risser will demonstrate powerful #3D material-creation workflows and quality-of-life enhancements made available through #AI-assisted artistry.
Sign up: https://t.co/Tvi7GLWQUB
@unity3d#UniteNow2020
Auto-deleting local storage after 7 days? Seriously? Should offline web apps say "Safari is not supported" now after IE? https://t.co/eeCXzuZQot #Safari#pwa
Eric Risser, CTO & Founder of @Artomatixltd, introducing the company: “we solve the problem that great art is too expensive and takes too much time. We solve this problem with #CreativeAI.” #MxT2019@beatvyne
Thanks @Artomatix for offering me such a wonderful opportunity to explore the excitement of #deeplearning in computer graphics and visual enhancement. It is an absolutely pleasure to work in the team.
A fascinating lunchtime learning session from Keyang on TensorFlow. Keyang heads up one of the engineering teams at Artomatix, and with almost 20 yrs industry experience; he has a lot he can teach us! We're lucky to have an ever-expanding exciting team!#greatplacetowork#jobfairy
PSDETCH v3 now has support to SVG designs. Got a sketch app file? No problem! Convert it to SVG and open it in PSDETCH! Enjoy exporting and scaling assets losslessly!
A big step forward! Finally PSDETCH has launched its v3 beta release. A complete rewrite from scratch. Faster, lighter and more powerful. https://t.co/d43SGMdgku