KGB

dev | @scatter_art

[Jeremy Roach @Jer_Roach]

Introducing Discovery 🔎

Today, we're launching @socialpruf first secondary product.

Social operators have been running into the same problem. You can't find what's trending fast enough. So you burn hours hopping between platforms, saving reels, screenshotting accounts, trying to piece together what's actually working right now.

Discovery fixes that.

It's a real-time search engine for social. One place to surface trending content, fast-growing accounts, and the topics gaining momentum across every platform we track.

The difference is the filter. We take a massive pool of live social data and run it through AI, so instead of drowning in everything, you see what's actually trending and worth your time.

Think Pinterest meets Spotify, built for the people who create and market on social for a living.

This is the first of several products we're rolling out beyond our core analytics solution. Discovery is where it starts.

[KGB @kgb_dev]

Oliveira vs Holloway was the bigger fight anyway...

[KGB @kgb_dev]

Sean Strickland's belt announcement post is at 40m views in 2 weeks!

2026 #AndNew rankings:

Charles Oliveira - 56.2m
Sean Strickland - 40.0m
Justin Gaethje - 21.7m
Carlos Ulberg - 4.76m

[KGB @kgb_dev]

@Home_of_Fight ilia vs islam last 20 posts on IG:

followers: 14.2M vs 13.3M
avg likes: 530k vs 509k
engagement rate: 3.98 vs 4.93

need to settle those number between these two

[KGB @kgb_dev]

@Home_of_Fight all accounts, all platforms, full year (2025-2026), islam edges topuria on avg likes (383k vs 276k). arman's the total like king tho, 83M on the year

https://t.co/U3IVHK46bA

[Jeremy Roach @Jer_Roach]

@ohiotate We have you at 537 million impressions

Timeframe is between Jan 1st 2025 - Dec 31st 2025

The question becomes subjective on if they consider your account as a college influencer

https://t.co/iTWVrCI7Xp

[Shannon Terry @ShannonTerry]

Interesting data dive this morning via @getsocialpruf

Top 4 Creators/Video Talents in the College Sports Market. (X Impressions 2025)

1) @_willcompton
2) @JoshPateCFB
3) @KirkHerbstreit
4) @TaylorLewan77

*** Compton had more impressions than @ESPNCFB.

[Shannon Terry @ShannonTerry]

Top 20 College Sports Influencers for 2025 on X according to @getsocialpruf. (Brands and Creators)

1. @On3
2. @CFBONFOX
3. @PeteThamel
4. @Hayesfawcett3
5. @_willcompton
6. @Rivals
7. @JoshPateCFB
8. @ESPNCFB
9. @PeteNakos
10. @Brett_McMurphy
11. @TransferPortal
12. @JoeTipton
13. @RossDellenger
14. @PFF_College
15. @mzenitz
16. @KirkHerbstreit
17. @TaylorLewan77
18. @BrooksAustinBA
19. @AriWasserman
20. @jdpickell

*** On3 Assets 5.9B of the 10.9B X impressions in 2025, representing 53% market share of the conversation (doesnt include Pate and Dellenger who also work for other brands).