Katie Sprehe

Senior Director, Corporate Reputation and Brand Strategy - APCO Insight. Informs client's communication strategies using research tools. Views are mine

[Katie Sprehe @khsprehe]

Adventures in remote school: Adults vs. kids on zoom. Adults: be the last one to join to show how important and busy you are. Kids: be the FIRST one to join and announce to all that you were the first and how important that makes you. I guess nothing changes. #remotelearning

[Katie Sprehe @khsprehe]

According to APCO Insight survey, parents working from home find their new situation highly challenging and two-thirds believe this balancing act will be unsustainable as the COVID-19 crisis goes on. How can employers help? Read our new post. #covid19 https://t.co/DKGlIyT0Eo

[Katie Sprehe @khsprehe]

If you're a manager with staff working remotely, check-in with them frequently. Based upon #APCOInsight research on the #coronavirus and all things work, 60% of employees are expecting disruption in the workplace and when times are tough they want to hear from their manager.

[APCO @apcoworldwide]

Over 180 CEOs signed the #BusinessRoundtable’s new statement of purpose that says driving shareholder value should no longer be the sole business objective. #APCOInsight research can help show why; consumer expectations have changed. https://t.co/SuoEie0A6I #CorporateAdvocacy

[Katie Sprehe @khsprehe]

Following SF's preliminary ban on facial recognition tech, check out my post exploring public opinion and what's needed to overcome current perception hurdles. https://t.co/Q6OykAt6M9

#FacialRecognition #technology #SanFrancisco #privacy #communications

[Katie Sprehe @khsprehe]

In the new Axios Harris Poll study, few B2B companies reached the critical level of “visibility” in order to be measured at all. Yet, expectations for B2Bs are the same as B2C among consumers. What's a B2B to do? Read my take: https://t.co/IqRatlzXRX #ReputationManagement

[Bill Dalbec @BillDalbec]

My @apcoworldwide colleague Amy Garrick reviews @Starbucks response to the Philadelphia incident through the lens of our 5 Acts of Corporate Advocacy #research https://t.co/Bafq7i0zq7

[Katie Sprehe @khsprehe]

Protecting your company’s reputation is no longer a luxury, but rather it has become a necessity as you never know when the call will come. My three tips to protecting your corporate reputation. #apcoworldwide #reputation https://t.co/9WWdw2HLb9

[Katie Sprehe @khsprehe]

How do corporations bounce back after a reputation crisis? Read my six steps to rebuilding reputation :https://t.co/XgJUU9wPWq #reputation #CSR #purpose #corporatecomms

[Katie Sprehe @khsprehe]

Basking in the Hollywood Spotlight: Celebrity activists lend lower credibility when corporations are taking a stand https://t.co/dHN4Hkvbij

[Katie Sprehe @khsprehe]

Check out a preview of upcoming research from APCO Insight that explores how companies can be successful when taking a stand. Check our my new article: When Companies Take a Stand on Immigration: What is Most Effective? https://t.co/z02JdIoHCU #DACA #reputation

[APCO @apcoworldwide]

We're so proud to have been named the @observer's PR agency of the year! https://t.co/OfDRvxuFQI

[Joshua Habursky @JoshuaHabursky]

"Reputation Management Challenges in a Live-Streaming World"w/ .@apcoworldwide via .@MorningConsult https://t.co/ENT0TTJ3g6 .@GrassrootsPros

[Katie Sprehe @khsprehe]

It's a mad, live-streaming world. How do you protect your company's #reputation?
https://t.co/EK0Jdi5ss6 From myself & @JoshuaHabursky

[APCO @apcoworldwide]

As the #WhiteHouse promotes #MadeInAmericaWeek, check out our research on American expectations for companies: https://t.co/6rGxv7sTNs

[Katie Sprehe @khsprehe]

55% of Americans agree that Twitter is the best way to file a consumer complaint. New survey from @apcoworldwide https://t.co/6Eq1BCW4KK

[Katie Sprehe @khsprehe]

What makes for an American company? My colleague @BillDalbec dives into what Americans think from a new survey by APCO #Insight #reputation https://t.co/9K3pog6qzc

[Bill Dalbec @BillDalbec]

Ahead of the #G20Summit how do Americans define an American company? You may be surprised https://t.co/u2tjSzJsbd @apcoworldwide #Insight

[Katie Sprehe @khsprehe]

New survey from APCO #Insight: Social media a double-edged sword. Protect your #reputation and seize the opportunity https://t.co/IutLuvA50V

[Katie Sprehe @khsprehe]

3 things to know about managing your corporate reputation in the digital age from @dvieregge and myself https://t.co/tzRLoNsjQ7 #reputation

[Katie Sprehe @khsprehe]

@APCOWorldwide conducts 7th year of ROR: State of Biopharmaceutical Industry study https://t.co/WU6hKmxzTI #ROR #reputation #communications