LiNing Financial Report of Q2 2026 Collaboration with Brand Ambassador #BaiLu catalyzes growth in the women's business Line
✨️ Women’s Line Spokesperson ("那就看我的" "Then Watch Me" Campaign)
Market Impact: During the International Women's Day period (March 8th), the women's series successfully broke into mainstream trends through a personalized style, expanding reach and penetrating young female consumers.
✨️ Footwear Campaign ("菲林女孩,美得自由" - Film Girl, Beautifully Free)
Generated tens of millions of consumer interactions across the web.
Livestream Success: Collaborated with the Douyin Super Brand Day livestream, breaking multiple industry sales and viewership records
✨️ Women’s Apparel ("POP Star Series" / POP明星系列)
Elevated total brand reputation/voice, increased the percentage of female consumers, and drove significant sales growth across related product lines