Kiel

Ecom | Marketing | Blessed & Highly Favored

[Kiel @kiel_fleming]

@ecom_cork Massive. congrats brother

[Kiel @kiel_fleming]

@Pat_beresford Congrats my guy

[Kiel @kiel_fleming]

@ecom_cork @Pat_beresford Driplomats

[Kiel @kiel_fleming]

Relaunched brand number 2 today

First order within a few hours of launch

There’s no better feeling than that first order. Euphoric.

Race to 100k MRR. Let’s get it.

[dante @dantefofante]

You dont want a yacht. You dont want a big house. You dont want a super car, a $40,000 watch, or shoes you worry about getting dirty. You want free will.

You want to wake up naturally on a Tuesday and you want to go to bed when you’re done having fun. You want to say yes to everything that excites you without having to request time off. You want to go to the the gym at noon, in absolutely no hurry. You want to spend 18 hours a day doing what you love. You want to be exactly where you desire being, always. You want to spend as much time with the people you care about as possible.

You’re saying you wanna be rich? In what?

[Kiel @kiel_fleming]

@dantefofante Banger

[Kiel @kiel_fleming]

Where it all started

moved back in with my parents after graduating college in 2022 around this same time

Knew I couldn’t and wouldn’t take the traditional route after school and getting a taste of online money in 2021

Crazy to look back on this and see all the things I have experienced and done since then

Time flies man. Grateful for the journey thus far so much more to learn and do tho. Onward and upward.

[Kiel @kiel_fleming]

@ecom_cork @Pat_beresford The lads

[Kiel @kiel_fleming]

Do not sleep on interacting with your customers almost daily

Call, text or email them asking areas the brand can improve on. What they like or don’t like about Product, website, offer etc.

To many people pass this off and miss out on extremely valuable information and real time feedback on how to cater more to your customers

The more aligned you can be with your customer the easier your marketing will become, and the more efficient your growth will be.

[Kiel @kiel_fleming]

Getting ready to launch brand number two in the next few days or so

Tested the product with zero inventory as a proof of concept and it banged

Inventory has been acquired and at the 3PL

Let’s see how fast we can get to 100k MRR.

[Kiel @kiel_fleming]

@jforjacob Boss moves

[Kiel @kiel_fleming]

The debate between AI creative vs real creators is funny because all AI creative is is a new format of what people have been doing in Ecom for the last 2 decades

Peak curiosity -> funnel to landing page -> make sale

Literally nothing different just how the message is delivered evolved.

[Kiel @kiel_fleming]

Call me Irish the way my money be Dublin

[Kiel @kiel_fleming]

People still think AI is a bubble lol

Better start learning and adopting now

[jack @jack]

we're making @blocks smaller today. here's my note to the company.

####

today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.

first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.

we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.

i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.

a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.

we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.

to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.

to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.

jack

[Kiel @kiel_fleming]

@jforjacob @ChereneAubert The KISS method never fails

[Kiel @kiel_fleming]

It’s getting to the point where brand owners are paying agencies to utilize AI for them because they don’t want to do it themselves or don’t know how to use it properly. Couldn’t be us. Lean is law.

[Kiel @kiel_fleming]

One of the best things you can do for your brand is shorten the time horizon it takes you to complete things. Quicker to market, means quicker to get data, which means quicker to make money.

[Kiel @kiel_fleming]

@fastrlife Gone are the days

[Kiel @kiel_fleming]

Pretty crazy how quickly your normal changes. Things you used to dream about achieving are now daily occurrences and you don’t even think twice about it. The novelty of arbitrary numbers fades fast. Only thing that really matters is being able to build and doing so with cool people.