Kieran

Creator-led Growth @ Tano | Prev. @FNATIC @TheNewGenAgency, @ScottishFA

[Kieran @kiemrt]

Common sense prevails.

Snapchat just banned AI generated content from Spotlight distribution. if your entire content strategy was "generate 500 videos a month and throw them at an algorithm" that bet is looking worse by the day. people want to watch other people. always have.

[Snap Inc. @Snap]

Going forward, wholly AI-generated content will no longer be eligible for distribution on Spotlight. Our goal is simple: reward authentic, human-made content and help original creators reach an audience.

Learn more about the update: https://t.co/wHlgHa5zsh

[Sagar Shah @sa64r]

I'm the co-founder & CTO of https://t.co/VS7UIxiLkU and will pay you up to £150,000 if you're a top tier engineer and want to join my team in London to automate marketing services - check the link in my bio and DM me

[Kieran @kiemrt]

We're looking for cracked Engineers and Influencer Marketers to join Tano.

You get to solve one of the most difficult challenges in marketing and human engagement directly.

My dm's are open.

[Sagar Shah @sa64r]

Looking for an engineer to join Tano in London.

AI-native influencer marketing. Small team, agents in production, brands paying for it.

I'm the CTO. DM me and I'll tell you exactly what we're building and what you'd own. No recruiter, no form, I read every message.

Link in bio

[Kieran @kiemrt]

15/ More of this.

Less “we tried a couple of creators once and it didn’t move the needle”.

If you’re working on creator/YouTube right now and want to swap notes, my DMs are open.

[Kieran @kiemrt]

BetterHelp are quietly running one of the sharpest creator machines on YouTube.

In June alone, they pushed a sponsored video in the US every 3.5 hours.

206 integrations. 34.3M+ views. 1.4M+ engagements.

And then they layered Lewis Capaldi on top.

🧵Let’s break the system down

[Kieran @kiemrt]

14/ From where I’m sitting, the BetterHelp machine is what it looks like when you:

• Treat integrations as an operating model, not one‑offs • Build tracking from day one
• Give yourself enough volume to find (then abuse) winners
• Respect the category in the creative

[Kieran @kiemrt]

@TRealSlimJadey Mass respect