[EXCLUSIVE] Alo is launching a new campaign featuring its global ambassador and 21st-century pop icon BTS Jin.
The “Wellness Begins with Self-Love” campaign highlights Alo’s core values—self-care, community, and authenticity—through Jin’s participation, further emphasizing the brand’s philosophy of mindful living.
As the name suggests, this campaign focuses on “the relationship with oneself”, inspiring individuals to embrace themselves as they are, based on the values of wellness and self-love.
Additionally, through various interactive activities, inspiring messages, and exclusive content, the campaign aims to encourage everyone to fully enjoy time for themselves and ultimately foster a community where self-love and wellness coexist.
Jin shared, “I feel the most energized when I do what I love with the people I love. I feel at my best when I achieve balance. Being honest with myself, understanding my body’s condition, and respecting myself are important. Letting go of negative emotions is also essential to maintaining a positive mindset. Loving yourself isn’t easy, but making the effort to find what works best for you is necessary.”
He added, “I hope this campaign gives people a moment to reflect on themselves and find their own balance.”
Meanwhile, Alo plans to open its third global flagship store—and its first in Asia—in the second half of 2025 near Dosan Park in Seoul, following Los Angeles and New York. The store will be a six-story space, approximately 561 square meters (about 6,060 square feet) in size.
JIN ALO GLOBAL AMBASSADOR
#JinxAlo #Alo #AloYoga @aloyoga
Actress Ji Ye-eun, who stars alongside Jin in “Kian’s Bizarre B&B” (대환장 기안장), shared a super excited post on her Instagram story!
“I can’t wait for it!!! 😍🥰”
JIN NETFLIX DEBUT
#JINonNETFLIX
Preview of Kian’s Bizarre B&B” (대환장 기안장) starring Jin, Kian84, and Ji Ye-eun set to be released on Netflix in Q2 2025!
JIN NETFLIX DEBUT
#JINonNETFLIX
Jin has now earned 7 solo #1 hits on Billboard’s World Digital Song Sales Chart becoming the soloist with the most #1s, and the third act overall with the most #1s in the chart’s history! 👏
#1. "Yours" (2021)
#1. "Super Tuna" (2022)
#1. "The Astronaut" (2022)
#1. "I'll Be There" (2024)
#1. "Heart on the Window" with Wendy (2024)
#1. "Falling" (2024)
#1. "Close to You" (2025)
CONGRATULATIONS JIN
#ClosetoYouNo1WDSS