I play on both sides of the Podcast Playground- both in ad sales and in growth marketing. This is by far one of the best posts I've read validating (or in-validating) the return on baked-in ads for publishers. Thank you, @passitalong for presenting a data…https://t.co/XZSHFYfktH
Love this Scott Bond! For those who don't follow Scott yet, you should. His leadership insights are always noteworthy- "Productivity will run circles around the perfectionist."
I had a manager many moons ago say something similar to me- "Stop editing a…https://t.co/12lzObDbGE
A positive culture of employee engagement is vital for growth. Are you seeking the feeling of belonging in your career and workplace? Do you want to feel valued, appreciated and heard (like... for real)?
If so, you should join me and the team at The Imp…https://t.co/DiRnJqOGgD
I worked with Taja while at a previous company and have known her for over a decade! She’s the real deal. She doesn’t sleep at night unless she’s delivering results. It’s part of her DNA!
Couple that with the wealth of experience she’s had helping SMBs i…https://t.co/FW3F6pFrD5
It's mixed emotions when I tell people, 'AI helped me with that!' Smart marketers need not be afraid of AI. If you're great at what you do, it won't replace you... AI will enhance you!
Who's with me on this one?
#aicontent#chatgpt#contentmarketing#po…https://t.co/401H5o3f9z
While I have no idea what a Full Stack Node Developer does 😬, I do know the leadership at Futuri are fantastic! Including Dana Bojcic, who is #hiring. Know anyone who might be interested? Share! https://t.co/R2k68hzZkU
Some of the best learning comes from fellow industry peers! If you're a #financialadvisor looking for proven ways to grow your practice, this #masterclass is for you! https://t.co/zjjcTpXcLK
IMO, there are no real "hacks," when it comes to using Instagram to help promote your podcast but understanding how IG algorithms work can definitely give you an edge. And it's not rocket science!!
So let's talk about the mysterious Instagram algorithm a…https://t.co/EHh7wAacyH
Ever wondered why your YouTube viewers seem random or don't match your target podcast audience? This happened recently with one of my clients.
My advice:
Pay close attention to the titles you give your videos. YouTube uses algorithms to recommend cont…https://t.co/sNoJZEZK8m
Fun fact! Hashtags aren't just for discoverability. They can also give insight into industry trends and growth.
For example, about 3 years ago, #podcast had a little over a thousand followers on LinkedIn. Today? It's over 64,000 followers.
#growth#linkedin#hashtags
Are you making the most of audience engagement in your podcast? It's a fantastic way to build community, establish trust, and generate QUALITY leads.
Here's how:
1️⃣ Encourage feedback: Invite your listeners to share their thoughts, questions, and sugg…https://t.co/D2EQeMGPcz
🎙️ Perfect Podcast Length: It Depends! 🎧
I'm often asked how long a podcast episode should be. Well, it's not a one-size-fits-all answer. The length of a podcast largely depends on its purpose and target audience.
For example, let's explore two podca…https://t.co/7S0ZiXAY0I
Make sure your podcast can be found on YouTube ! According to WARC, a survey asked US listeners which platform they preferred for listening to podcasts: YouTube came out top at 33% followed by Spotify (24%) and Apple Podcasts (12%).
Step-by-step guide…https://t.co/Zg6UlfwLNw
We’re all living in the attention economy. It can be tough for brands or businesses to grab our attention and make a lasting impact. That is, until podcast ads came along.
#marketing#digital#podcast#smallbusiness#dtcmarketing#branding https://t.co/OXZWKuQOpJ
While the #podcast industry may seem oversaturated, carving out a niche can help you position yourself as a top thought-leader in an untapped genre.
It's called "niching down" your podcast content and brand.
Having a strong presence in a small communi…https://t.co/eSeNPSnppd
I had a conversation last week with a multicultural podcast producer and she shared insights that alerted me!
Chuck’s post summarizes the challenges I’ve been hearing and he shares excellent ideas to overcome them. https://t.co/FtdZBcMDOX
Had a great conversation with Nicolas Ivanov from https://t.co/2yWuvMI3yQ yesterday, and it was my favorite kind of conversation- one that sparked fresh ideas! 🚀
He shared how Vizzy enhances podcast audio with relevant images listeners can engage with.…https://t.co/1beeBvPjqv