Kimberly Hazen

[Kimberly Hazen @kimb63540]

#MKTG475

[Kimberly Hazen @kimb63540]

@alexandralazz22 @blairadowler I think shopping directly through social media apps will continue to grow. I think some people are still hesitant of scams being run through apps but as more credible businesses participate I think more people will start to use this tool. #MKTG475

[Kimberly Hazen @kimb63540]

@julesroane @blairadowler I also think that video content is going to continue to grow in popularity. As a consumer on social media, I would say it's my most preferred media type. #MKTG475

[Kimberly Hazen @kimb63540]

@blairadowler I think the future of social media marketing has a lot more in store for businesses and customers coming. I anticipate video content will continue to grow in popularity especially short clips due to the amount of engagement they receive amongst different media types. #MKTG475

[Kimberly Hazen @kimb63540]

App algorithms are interesting, why do some posts get so much exposure while others get hardly any? It's something people have worked hard to try to figure out but few actually understand how it works. It's interesting to see junk posts that have tons of interactions. #MKTG475

[Kimberly Hazen @kimb63540]

@JessicaTem4849 @blairadowler I think posting consistently and regularly is an important component in social media marketing. I often find promotions and deals through the social media of companies, for example Chipotle's Boorito promotion. #MKTG475

[Kimberly Hazen @kimb63540]

@rlb00003 @blairadowler I think that's a great idea, that increasing interaction is really important. Without interactions it can be hard to tell how effective social media marketing strategies are. My client could definitely benefit from posting more interactive content as well. #MKTG475

[Kimberly Hazen @kimb63540]

@blairadowler My client needs to post more video content. Short video clip are so popular these days and are an effective way to get a viewers attention. They also should take more advantage of advertising their renovations online, hardly any photos show the new salon. #MKTG475

[Kimberly Hazen @kimb63540]

Companies sometimes find themselves in a scandal and it is important how it is handled. In 2018 a passenger on Southwest Airlines was killed. The company put new safety measures in place and worked very hard on PR. They have since been praised for how it was handled. #MKTG475

[Kimberly Hazen @kimb63540]

@Derek_Alemany @blairadowler I actually personally had the app crash on me over and over during their "Boorito" promotion. Despite my issues with the app the staff in store was helpful and handled it well but it was definitely frustrating to not be able to mobile order. #MKTG475

[Kimberly Hazen @kimb63540]

@sierrahartline1 @blairadowler I remember this Pepsi ad and I believe it aired during the Super Bowl. Even me and my own family talked about how that probably will not go over well after we saw the commercial. #MKTG475

[Kimberly Hazen @kimb63540]

@blairadowler A brand that comes to my mind when it comes to "missing the mark" is Balenciaga. The brand received a large amount of backlash after launching a campaign that involved children which was viewed negatively by the public and deemed as "child exploitation." #MKTG475

[Kimberly Hazen @kimb63540]

Disney and TikTok partner up to celebrate the 100th year of the Walt Disney company. Disney100 is an interactive feature on the app for Disney fans to share content, connect with others, collect character cards, and more! #MKTG475

[Kimberly Hazen @kimb63540]

@KKaluderovic @blairadowler I also talked about GoPro in my post. I think their strategy is interesting because while personally, I do not participate in many of the activities GoPro shares, I cannot help but watch their content. #MKTG475

[Kimberly Hazen @kimb63540]

@LoayzaKatie @blairadowler I completely agree. Wendy's does a fantastic job at using their humor to stay relevant in the social space. Wendy's Twitter account makes their company more relatable and people enjoy when things are not so serious all of the time. #MKTG475

[Kimberly Hazen @kimb63540]

@blairadowler I believe GoPro has a really effective social media strategy. They post content of people using their products to record a variety of extreme sports and outdoor activities. This not only markets their products but provides a place of community for thrill lovers. #MKTG475

[Kimberly Hazen @kimb63540]

#MKTG475

https://t.co/vQxZgsPNI2

[Kimberly Hazen @kimb63540]

@brooke_kistler @blairadowler TikTok is also one of my favorites but like you I do not post much of my own content I mainly use it for entertainment. #MKTG475

[Kimberly Hazen @kimb63540]

@jennielongo6 @blairadowler I also definitely use different social media platforms for different purposes. Snapchat is an app that I would use more to connect with friends while TikTok is something I really just use for my own entertainment. #MKTG475

[Kimberly Hazen @kimb63540]

@blairadowler I use social media for many different reasons. To keep in contact with friends and family, for entertainment, news, work, and shopping. I prefer to scroll on social media rather than create content. As of now I would say TikTok is my most frequently used platform. #MKTG475