@robwritescopy What a shock to hear this incredibly sad news. I didn't know him personally, but he seemed like a wonderful, caring person and a great teacher of copywriting. Gone way too soon.
15) The Copy Insiders Blog by Kim Krause Schwalm:
A glimpse into the mind of a modern direct response master.
It taught me: You risk so much less of your marketing budget when you’re spending it on people who’ve already bought from you.
@VeryGoodCopy Honored by the mention! Folks who want to join my Copy Insiders list can go to https://t.co/38KbwvbDCN and will get the ultimate copy checklist for doing so.