Kindra Svendsen

Living, laughing, loving.

[KC Sports Network @KCSportsNetwork]

Today is the first Super Bowl Sunday in 1,456 days that the Kansas City Chiefs will not be playing football

[Kansas City Chiefs @Chiefs]

NEW NEWS!!!!

RT to win a @newheightshow hat signed by @tkelce and to help him win the #WPMOYChallenge

[Kindra Svendsen @KindraSven]

@GoogleAds MCC access missing - are systems down?

[Kindra Svendsen @KindraSven]

@instagram - what's the policy surrounding business pages being taken down falsely through your AI? No chat, no help, no customer service.

[Peter Quadrel @Peter_Quadrel]

All attribution is a scam. Yes, even incrementality testing.

Pre-iOS 14: Everyone trusted platform attribution blindly.

Meta said 8x ROAS, we believed it.

iOS 14 hit: Suddenly realized "tracking" was mostly forecasted models with generous attribution windows.

Triple Whale era: Third-party tools promised truth.

Actually worked for 24 months.

Then Meta fixed their stuff: Now third-party attribution is expensive noise for most brands.

Now everyone's obsessed with incrementality testing.

But incrementality has massive flaws:

→ Seasonal bias destroys accuracy (November vs January tests are meaningless)

→ Testing windows too short for high-AOV products with long consideration cycles

→ Mostly measures revenue impact, not profit

→ Can't capture true LTV including referrals and long-term behavior

The math doesn't work for most brands.

Incrementality platforms cost $10K+/month.

Only worth it if you're spending $1M+/month on ads.

Below that threshold, you're paying more for measurement than the insights are worth.

Most attribution insights are obvious after enough time in the field.

Track blended metrics. Monitor profit trends. Test big changes, not micro-optimizations.

Your gut instinct + basic profit tracking often beats $120K/year attribution stacks.

The brands scaling fastest aren't running sophisticated incrementality tests.

They're focused on unit economics while everyone else gets lost in measurement theater.

[Kindra Svendsen @KindraSven]

@SusanRivait89 @NathanCHubbard Watched her go upstairs as a guest and come down about halfway and start talking to crew. Lots of papers and nodding. There was a big pause with band randomly leaving stage before last couple artists, she was back upstairs and we were just HOPING it was what we thought it was.😍

[Kindra Svendsen @KindraSven]

@postbirdie @taylorswift13 @RedEraSwifties @swiftpage13 @tswifterastour @TSTheErasTour @LucasOilStadium @Colts @ChaseSvend ❤️

[Dee Goings @DeeGoingsGirl]

Purity is not a lack of opportunity it is an active choice. You don't fall into adultery you walk into it willingly.

The Billy Graham Rule sounds honorable but in almost all real world applications it is just sexist. 5/5

[Brad Henson Productions @BradHensonPro]

Chase Daniel is spitting 100 percent facts about the Chiefs! 🔥https://t.co/mYdCwwnY8q

[Acyn @Acyn]

Obama: We live in a culture that puts a premium on things that don't last. Money, fame, status, likes. We chase the approval of strangers on our phones. We build all walls and fences around ourselves, and then we wonder why we feel so alone.

[Kindra Svendsen @KindraSven]

I'm reposting this because I'm just really sad of seeing so much negativity in my feed. Some days its just too much.

[Creepy.org @creepydotorg]

Animals that will surprise you with their actual size:

A thread 🧵

1. A husky next to a wolf

[Lexi @lexiosborne]

I just love Patrick Mahomes so much. I strive to be his level of unbothered. 😎

[Kindra Svendsen @KindraSven]

@TejasKathuria_ YES! Came to Twitter to search for answers. Any luck?

[Kindra Svendsen @KindraSven]

still refusing to call it X until they quit the redirect to https://t.co/VVK2lBNLqn.

[Kindra Svendsen @KindraSven]

@Digiday does Nashville! Kicking off a great 3 days of big picture thinking on programmatic and media buying… a small staycation downtown doesn’t hurt, either! 🤠 #digidaymediabuying

Also, anytime someone uses this pic of @PatrickMahomes, they win my vote‼️ Never gets old.

[Kindra Svendsen @KindraSven]

I will pay eleventy billion dollars for this app.

[Massimo @Rainmaker1973]

Brickit is an app that scans all your LEGO bricks: it will recognize all of them and then give you suggestions on what you can build with the bricks that you have.

[📹 rainbow. construction]
https://t.co/FpiFUUkReV

[Kindra Svendsen @KindraSven]

@FortWorthZoo Congrats FWZ team! Cheering you on baby Jameela!

[Bleacher Report @BleacherReport]

"It started when we were younger, you were mine"

Us: "MY BOO"

[Kindra Svendsen @KindraSven]

Waiting for @VetTix come throughhhhhh for #SB58. 🤞🤞🤞

[Kansas City @KansasCity]

In our Super Bowl era 🫶