This is the year when the game of two halves became the game of four quarters. And the greatest sport and event was damaged for fistfuls of dollars. Hydration breaks ruin the game’s flow and frustrates fans and viewers. If hydration breaks were solely about player welfare then they would be linked to the temperature in the stadia. It’s a nonsense having a three-minute break in an air-conditioned arena.
Fifa should long ago have established a working party of coaches, sports scientists, national team doctors and Fifpro to agree a set temperature at kickoff, say 25C, which triggers the breaks. That would prove the breaks were for player welfare. At the moment, and to nobody’s surprise, it is widely accepted that these breaks are for US TV to accommodate commercials. Big bucks for the small screen.
Fifa should have thought more about the effect on games and to fan (and viewer) experience when negotiating. Coaches’ desire for a mid-half tactical time-out masquerading as a drinks stop should be resisted anyway. Games have been played for 150 years without needing such intervention. Coaches can shout instructions. And who says that 22 mins and 67 mins is when a coach needs to intervene anyway. It’s nonsense. It’s about money.
Respected and sane footballing voices from Virgil van Dijk to Mauricio Pochettino have spoken out against the breaks. Fifa should listen to them not appear only to listen to the rustle of dollar bills. It’s important that there is resistance to this from all over. Because if we tolerate this, our TV games could be next. BBC can’t do ads, ITV says it won’t follow its US counterparts. But it has been discussed by TV people. It’ll come one day. #FIFAWorldCup.
🔁 RT if you think 🇳🇴 @AbraJonas is the Super-combative of the #TDF2025!
🔁 RT si vous pensez que 🇳🇴 Jonas Abrahamsen est le Super-combatif du #TDF2025 !
@AndyMitten Totally agree, @AndyMitten. People spend loads of money on tickets, merchandises, hotel and journeys to come and see their heroes, and this is what they come up with. It’s a f*** disgrace. 😳🥲⚽️
Here’s Cristiano Ronaldo with Al Nassr shirt after contract signed until June 2025 🚨🇵🇹🇸🇦 #Ronaldo
▫️ Agreement valid for two years and half;
▫️ Total salary will be close to €200m per year, but this includes commercial deal.
It’s the biggest salary ever in football.
Folk tattoverer kinnesiske tegn, mens borti Kina så tattoverer kinnesera gamle Oslouttrykk. Veit om en Tran og en skokk med Nguyens som går rundt med "Å kjøss meg på manda'n!" på kroppen.
Hello the Glazers! Remember that club you own.....they are about to be the most lonely club in England....
“You can’t remember the club?”
Red shirts. Great history. Proud fans.
Listen. They want their club back
"To the English clubs, come to your senses. Not out of love for football, I don’t imagine you have much of that, but out of respect for the people who bleed for the team"
UEFA president Aleksander Ceferin has once again hit out at the breakaway clubs...
🚨 | Jurgen Klopp speaks about the European Super League...
The #LFC manager explains his thoughts on the breakaway proposals and reveals him and his players were not consulted on the decision.
Watch #MNF live on Sky Sports Premier League now!