Brilliant idea: Obsess over LTV, not just marketing
Marketing alone won’t make you a “4-Hour Work Week Millionaire”
The real money is made from recurring revenue - all the money your clients pay you AFTER the first sale.
Client acquisition is the most expensive form of revenue. Extending lifetime value (LTV) of existing customers is the cheapest.
If you’re obsessed with marketing but clients drop off after 90 days of working with you
Your product sucks and you will be stuck on the hamster wheel of client acquisition forever.
Improve your product or stay a slave to your business.
You have two choices:
1. Watch Hormozi’s youtube channel all day, execute nothing, and make < $1M profit per year
2. Get good at marketing & sales via continuous execution and watch Hormozi videos while laying in bed with your slavic girlfriend at the end of the day.
Staying average is a choice you make every day.
Being royal is also a choice you make every day.
“Facebook ads don’t work”
If your Facebook ads aren’t working, it’s not because the ads suck. It’s because either:
1. Your offer sucks.
2. The way you communicate your offer sucks
3. The market you’re trying to sell your offer to is broke
Fix your ads by reading this 👇
Want to learn how I’ve scaled 2 different businesses to multi 7-figures since 2023?
Join my email list and I will teach you how to become the King of your Niche 👑
Subscribe here: https://t.co/JSvuVs8VSn
“Facebook ads don’t work”
If your Facebook ads aren’t working, it’s not because the ads suck. It’s because either:
1. Your offer sucks.
2. The way you communicate your offer sucks
3. The market you’re trying to sell your offer to is broke
Fix your ads by reading this 👇
If you do these 5 steps properly, ads become a game of input and output.
If you know you’re going to get a 6x ROAS - why just make 60k from 10k? Why not make 600k from 100k? Or $1.2M from $200?
Starting to get it?
Easier said than done ofc - that’s why most people never get there.