In 1700, saying “I can’t read” carried no stigma. By 1900, it was a serious liability.
In 1990, “I don’t use computers” was a defensible position. By 2015, it ended careers.
Today, “I’m not a programmer” is normal. By 2030, it will sound the way “I can’t read” sounded in 1900.
INSTEAD OF WATCHING NETFLIX TONIGHT. Spend 2 hour with this. Claude AI FULL COURSE that teaches you how to BUILD and AUTOMATE anything. The people who watch this tonight will wake up tomorrow with a new skill. Watch it and Bookmark it now.
Five numbers. That's all you need.
Not 47 metrics across 6 dashboards.
Not a spreadsheet that takes 3 hours to build.
Five numbers:
1. Cost per acquisition
2. Return on ad spend
3. Lifetime value
4. Conversion rate
5. Attribution gap ratio
Everything else is decoration.
#adsavage
BOUNDLESS is an Amazon #1 New Release in Business Management.
I hope you consider reading our new book and providing us feedback.
https://t.co/gzcVTR31Bp
Do you remember when you joined X? I do! Then, I was single and new to digital branding, SEO, Media Buying and Content.
Now, I see how much i have evoled to not just being a great DAD but still in my Domain or Nich as you call it but much more Grown and DEEP!!! #MyXAnniversary
Two and a half years ago, I wrote in Search Engine Land that RAG was the future of search. That part aged well.
What I didn't name back then is what's eating it now.
Every major AI search platform — AI Mode, ChatGPT Search, Perplexity, Claude, Gemini Deep Research, Copilot — has quietly moved on from "query → retriever → top-k → answer." The retrieve-once-then-generate pattern is dead for the major platforms.
What replaced it has (at least) five gatekeepers your content has to survive. Most teams can only see one of them. The other four are a black box behind a black box behind a black box.
I talk about agentic RAG in great detail in this new post and I also share some code to replicate the agentic RAG pipeline and show you where your content may be falling out of the process.
https://t.co/tL3qvCDhp6