Kiran Pedada

Marketing Professor, Researcher, Emerging Markets Strategist, Cajón Drummer

[Kiran Pedada @kiranpedada]

How could companies leverage #AI and #data to unlock growth, build resilience, and gain competitive advantage?

Check out our @CMR_UCBerkeley piece.

https://t.co/DDoTLCanEt

[JAMS @JAMS_updates]

How does empowering rural women microentrepreneurs lead to better marketing and societal outcomes? It improves consumer acquisition by 40.8% and delivers 64.1% greater value. Check out this research:
https://t.co/eR9ymOpaBu

[Sridhar Narayanan @thesridharn]

A session focused on gender issues at the #ChinaIndia conference at @StanfordGSB. Iris Steenkamp, Kiran Pedada and Zachary Zhong spoke about selling experience & it’s impact on resilience, welfare impacts of micro-entrepreneurship & gender inequality in household decisions.

[Asper School of Business @asperschool]

@kiranpedada joins the editorial review board at @SN_LibraryLink's the Journal of the Academy of Marketing Science. Board members are chosen based on their past review record and their recent publications.

@um_research #iHeartAsper #marketing

https://t.co/qB5fVwohzt

[Asper School of Business @asperschool]

Check out our assistant professor in marketing's @kiranpedada latest @FortuneIndia article based on their recently published paper on the digital readiness of #SMEs. @umanitoba @um_research #iHeartAsper #marketing

https://t.co/jxOYsaxMTu

[Kiran Pedada @kiranpedada]

@ISBedu @TheKenWeb @ISBedu has always been at the forefront of providing innovative programs. This initiate will have a huge impact in India.

[Indian School of Business (ISB) @ISBedu]

Congratulations to Professor @kiranpedada and Professor Kavil Ramachandran on being selected as 'Teacher of the Year' by the Post Graduate Programme in Management for Family Business (PGP MFAB) Class of 2021.

#ISBGradDay #ISB #ISBPGPMFAB

[Kiran Pedada @kiranpedada]

@Nemmara_lady @sridhar_samu You’re an inspiration.

[CMR @CMR_UCBerkeley]

Using #data and disruptive #technology to unlock growth, build resilience, and create #shareholder value. #DigitalTransformation

https://t.co/K8ID8yUGGE

[Indian School of Business (ISB) @ISBedu]

Shri Mekapati Goutham Reddy Garu played a critical role in steering ISB’s partnership with the Andhra Pradesh government and was a pillar of support for many of our initiatives in the state. Our condolences to his family and friends.

[Kiran Pedada @kiranpedada]

@ishita_chakra @UWBusiness Congrats, Ishita.

[Kiran Pedada @kiranpedada]

How can brands leverage moment marketing? Here are our thoughts in @forbes_india.

[Indian School of Business (ISB) @ISBedu]

Prof @kiranpedada, in his co-authored article with Parivesh Agrawal, talks about moment marketing evolution. Brands should be quick as a flash to react to moments and to engage in trending conversations.

#ISBinNews #ISBfaculty #ISBpgp @forbes_india
https://t.co/1uaZjHjr20

[Indian School of Business (ISB) @ISBedu]

Prof @kiranpedada, in his co-authored article with Parivesh Agrawal, talks about moment marketing evolution. Brands should be quick as a flash to react to moments and to engage in trending conversations.

#ISBinNews #ISBfaculty #ISBpgp @forbes_india
https://t.co/1uaZjHjr20

[Shruti Ganu @GanuShruti]

MBA appreciation tweet: Everything we learn even in core subjects can be related immediately to real life! Learnt about private labels, data and e-commerce in Marketing with Prof @kiranpedada and suddenly the unlimited potential Amazon Basics is beginning to dawn on me!

[Indian School of Business (ISB) @ISBedu]

A research-based article on how SMEs, both in the B2B and B2C segments, have integrated digital into their sales and marketing activities.
#ISBFaculty
@kiranpedada https://t.co/sAIHOGFhq0

[ISB-Centre for Business Markets @ISBCBM]

ISB-CBM presents its second seminar in the Knowledge creation series on 'Cross-Selling B2B Services'. The session will shed light on the dynamic impacts of cross-selling on buyer retention in onboarding & post-onboarding service adoption stages.
Join us: https://t.co/yjX20bCX7K

[PureSoftware @PureSoftware]

With revised goal posts and a new-normal focused business outlook, PureSoftware is proud to host an interactive panel discussion on #Automation for #Marketing with @ISBedu Professor @KiranPedada on 7th Oct.

#MarketingAutomation #Business #NewNormal #BusinessGrowth

[Kiran Pedada @kiranpedada]

Quoted in a CNN story that talks about Reliance Retail’s new investments from Mubadala, KKR, Silver Lake and General Atlantic. @ISBedu https://t.co/ECvoKMCYzl

[Kiran Pedada @kiranpedada]

https://t.co/02XdYCTxI5

[Kiran Pedada @kiranpedada]

@Parvatiyar Thank you for your encouraging words, Atul.

[Kiran Pedada @kiranpedada]

Is Business-to-Everyone (B2E) the future of B2B? Here are some thoughts in Forbes India from my ongoing research. Thanks to Saurav Petwe, a 3rd undergrad at the @IITKgp for research assistance.

[Forbes India @ForbesIndia]

Give way to B2E marketing—Digital is blurring the lines between B2B and B2C marketing and selling; to be successful, businesses will need to deliver personalised customer experiences to persons who are part of the buying decisions | By @ISBedu
https://t.co/tNIU6GGGUr