Ivan Karpeev

Good things come to those who hustle.

Formerly - @Snarkify_ZKP, @nil_foundation, @tolokaAI, and others.

[Ivan Karpeev @kivanarpeev]

For all the folks looking to break into the industry, here’s your Web3 marketer success kit:

- X account for your identity check
- Master’s degree in memes for full credibility
- Balls of steel to ride the shitstorms

Previous marketing experience? Eh, could be a plus

[Ivan Karpeev @kivanarpeev]

@Alex__Radu @PulsarMoneyApp Incentivised behaviour should help to explore a bigger result behind incentive itself. Incentive is only a facilitator of the learning curve, not the action outcome itself.

[Ivan Karpeev @kivanarpeev]

@vitaliidodonov MRR

[Ivan Karpeev @kivanarpeev]

@LindsayCasale anyone needs a marketer like Lindsay

[Ivan Karpeev @kivanarpeev]

@Alex__Radu Damn that’s cool!

[Alex Cooper @alexgoughcooper]

Introducing Parker: The world's first AI Creative Director.

100+ brands like Grüns, Lume and Legends use us already.

RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.

[Ivan Karpeev @kivanarpeev]

@alexgoughcooper What do I get if I comment Parker Parker Parker?

[Ivan Karpeev @kivanarpeev]

long live the doggies

[Anton Osika @antonosika]

A Lovable user recently built a service that turns your pet photos into renaissance portraits and ships them to you.

The app is now making $100k/month, and we ordered one for our office dog!

[a16z crypto @a16zcrypto]

https://t.co/GSLrLXLith

[Ivan Karpeev @kivanarpeev]

@HNgHan97 Can you share the link pls

[Ivan Karpeev @kivanarpeev]

What's the most insightful 2025 report you've read so far?

[Ivan Karpeev @kivanarpeev]

@LindsayCasale Pink jet?

[Ivan Karpeev @kivanarpeev]

Working on a growth project with a Web2 customer, and it took me 10 minutes to show them why the Web3 marketing playbook works in any industry.

You don’t wait for a finished product to start marketing, if your plan is to win.

How else do you know if anyone cares? Why build in the dark when you can rally supporters who already feel the exact problem you’re solving?

Don’t blame Web3 devs or founders. Missing this is a generational bug.

If you want to win, make sure people care before you ship. Create anticipation, spark conversations. If you’re the only one who thinks you’re a genius, you’re probably not.

Great campaigns to everyone in 2026!

[Ivan Karpeev @kivanarpeev]

@maryam_alabdalh Dude, you can't fake your personality and product with drugs, no matter how much you take it.

In the end, people see what you are from the inside once vulnerable to substance or attention.

[Ivan Karpeev @kivanarpeev]

Good marketing works the same way as drugs.

It amplifies what already exists at the core of its subject - its values, intentions and illusions about itself and the world.

And like a drug, too much of it can be fatal for the unprepared.

[Ivan Karpeev @kivanarpeev]

@Web3Kristel @vibhu @toly God damn, that’s the attention rage-slut

[Ivan Karpeev @kivanarpeev]

give people a work that matters

[Mark Manson @Markmanson]

People don’t burn out from doing too much. 

They burn out from doing too little of what matters.

[Ivan Karpeev @kivanarpeev]

@OVGNFT I'd like to disagree with that but I'm not sure I can lol

[Ivan Karpeev @kivanarpeev]

For all the folks looking to break into the industry, here’s your Web3 marketer success kit:

- X account for your identity check
- Master’s degree in memes for full credibility
- Balls of steel to ride the shitstorms

Previous marketing experience? Eh, could be a plus

[Ivan Karpeev @kivanarpeev]

@mattgf Now your starting to ask the right questions lol

[Ivan Karpeev @kivanarpeev]

Every time I look at Vitalik I see Morpheus from the Matrix.

Try to unsee that

[Lou3e @lou3ee]

aura level:

prestige master.

[Ivan Karpeev @kivanarpeev]

@ishverduzco Only one AI update away from fixing that

[Ivan Karpeev @kivanarpeev]

Dude

[Ish Verduzco @ishverduzco]

it hurts my soul when I see brand accounts with hundreds of thousands of followers, and they're getting single-digit engagement on posts bc they don't know what they are doing