JISOO and #Salomon are expected to release co-branded products in the future, according to @SoleRetriever.
"We haven’t got word of any specific #JISOO x Salomon collabs in the pipeline, but with a name as big as hers, expect plenty of co-branded product on the way soon."
JISOO was mentioned by 女人我最大 for being a true style icon.
"When it comes to the most talked-about fashion icons of 2026, #JISOO is undoubtedly the center of attention. Jisoo's charm stems from her ability to perfectly blend high-end luxury with everyday streetwear trends."
The VITADAY x JISOO Beauty Series is more than just the launch of a new vitamin drink; it's a collaborative effort between VITADAY and JISOO, as Global Brand Ambassador. JISOO contributed to the product development under the concept of making daily self-care easy, resulting in a vitamin drink formulated with 6 mg of Astaxanthin and 1,000 mg of Vitamin C, catering to modern consumers who prioritize health and beauty from within.
For this campaign, VITADAY utilized a large-scale, integrated out-of-home media strategy across Thailand, encompassing MBK, Signature Max, Panoramix, The District EM, The 20, PI9, Metro LED, Plan B TV, and Plan B TV Nationwide. This ensured continuous visibility throughout Thailand, throughout consumers' daily lives—whether in business districts, shopping malls, or during their commutes.
Furthermore, the brand linked out-of-home media communication to physical sales points, particularly 7-Eleven, a key distribution channel. This made it easier for consumers to see the campaign and initiate purchases, creating a seamless journey from visual perception to product trial.
With the power of JISOO as a global artist and the product's status as a Co-Creation Series, this campaign not only generated widespread awareness but also significantly increased the appeal of the new product. This reinforces VITADAY's image as a brand that understands the new generation of consumers and powerfully makes the concept of "Taking care of yourself starts easily every day" reach people across the country.
Thank you @VitadayTH
@Chicu90561251 Hi, you might spot Jisoo on Plan B billboards almost everywhere in Bangkok🥰 Also, "Central World" is a great option, there’s a large Jisoo x Vitaday billboard there. You can also enjoy some shopping or check out Dior Beauty too!🩷