Teja

I share jaw-dropping facts and wild stories about brands and businesses.

[Teja @kkteja]

I have a business idea for you.

You can start this in 2 weeks and generate 5 digital figure in India.

[Teja @kkteja]

I have a cool business idea for you! These guys from Kerala are killing it.

[Teja @kkteja]

What if I told you a Bollywood superstar invested her money into... chopped onions?

[Teja @kkteja]

@nikitabier @tenobrus @RadicalFalk Does talking head videos also count? Because I posted a couple of them recently and got almost double digit views.

[Teja @kkteja]

@GoingParabolic I create short-form content about 100+ year-old brands and their untold stories. Would it be alright if I used this footage in one of my reels? I’ll make sure to include proper credits.

[Teja @kkteja]

The Empire That Started As A Freebie!

Wrigley started by selling soap.

Added baking powder as a freebie.

Customers ignored the soap.
They wanted the freebie.

So he pivoted.

Sold baking powder.
 Started giving away gum.
Same pattern again. 
Only the gum mattered.

So yes… he figured out the winning product.

But that was the easy part.

1893 hits. 
The U.S. economy collapses.
Businesses are going bankrupt everywhere.

While competitors were terrified and cutting budgets around 1893…
Wrigley did the opposite.

He borrowed heavily.
 Bet everything on advertising.

$100,000 in New York. Failed.

Another $100,000. Failed again.

Now he’s cornered.
Most people would quit.
He doesn’t.
He risks $250,000 more.

A final, desperate push.
This time… it works.

The market opens up.

And here is the insane twist.

To cement his empire, he pulled off the wildest stunt in marketing history.

In 1915, Wrigley tracked down every single telephone directory in the United States.

Why?

Because owning a phone back then meant you had disposable income!

He packed up four sticks of gum and physically mailed them to 1.5 million strangers.

It was absolute logistical madness, but it worked so well that in 1919, he did it again this time shipping free gum to 8.5 million homes!

He fought through collapse, failure, and risk…
and forced gum into a global empire.

[Teja @kkteja]

You will not look at Hyundai the same way after this!

[Teja @kkteja]

6/

Have you ever seen kindness stop someone from doing something bad?

[Teja @kkteja]

A robber walked into a Chick-fil-A…
But what happened next was completely unexpected.

Thread 🧵

[Teja @kkteja]

5/

And later that night…

The robber turned himself in.

All because someone treated him like a hungry human being.

[Teja @kkteja]

@NoahKingJr X Chat

[Teja @kkteja]

I find great stores in this channel.

Any idea how are these stories being generated?

https://t.co/H2wUEZBqQ6

[Teja @kkteja]

@MarioJoos Thanks a lot for the insights. Definitely means a lot.

One last question — how I one decide if the niche is working or not?

[Teja @kkteja]

Shameless plug: if you are a Porsche fan, this might shock you.

https://t.co/tclinjDV00

[Teja @kkteja]

The Real Reason Porsche Couldn't Name Their Car 901 🏎️

A thread 🧵

[Teja @kkteja]

How a $30 Plastic Toy Saved the Swiss Watch Industry

A thread 🧵

[Teja @kkteja]

Sign up for INSANE and BIZARRE history facts!

https://t.co/J3FVFSY9gc