Klaas Verbeken

Managing Partner of Former Head of Digital @ Alpro (Danone), Coca-Cola. Lily's, Mona's & Elliot's dad. Proud Buffalo.

[Klaas Verbeken @klaas]

@johnkrasinski ... Foremost, congrats to you for making a movie that touched so many. And @VancityReynolds, love your energy, couldn't have been a better fit. (5/5)

[Klaas Verbeken @klaas]

@johnkrasinski ... of eyes (eg. Garfield)
- In Belgium they don’t even play the English version of the movie, as they see it as a 100% kids movie (while this is not the right angle for me).

3/ Ignore the movie critics. (4/5)

[Klaas Verbeken @klaas]

@johnkrasinski ... - The marketing mechanic (?) IFGenerator was not really supported & is too outdated in '24;
- The marketing towards the critics must be poor or the food was horrible at the press junket?

2/ Change the timing
- Too many other movies fighting for share ... (3/5)

[Klaas Verbeken @klaas]

@johnkrasinski ... - as the adult audience of the movie gives the liking, cf. the Barbie angle;
- The movie title is too generic to breakthrough & be amplified in social;
- This also impacted translations: in Belgium it's titled Blue&Co (not at the heart of the movie); (2/5)

[Klaas Verbeken @klaas]

@johnkrasinski I can’t recall the last time the audience applauded after watching a movie. #IFMovie just did that. It touched my heart. And my lacrimal canals.

Two things to consider:

1/ Change the marketing
- The (generic kids comedy) trailers are completely wrong - ... (1/5)

[Klaas Verbeken @klaas]

@froknroll Mona ready to (f)rocknroll

[Klaas Verbeken @klaas]

@GoogleWorkspace @alansoon @Google As paying Business Standard clients, we have seen the function removed as well :-/ How do we resolve this?

[Klaas Verbeken @klaas]

@wduyck Bestuur gemailed & gevraagd met u contact op te nemen. Let's fix it !

[Trends @trendsbelgie]

Het digitaledienstenbedrijf Intracto lijft het Gentse strategische adviesbureau Bake & Company in. https://t.co/IiSmq3pNh9

[Klaas Verbeken @klaas]

Are you a healthy food lover? Please let us know or share: https://t.co/94rIK754F7 #glutenfree #foodlovers #HealthyEating #foodie #HealthyLiving #Food

[Klaas Verbeken @klaas]

* We are HIRING a Senior Brand Strategy Consultant * Do you know the genius we are looking for? Come join us in our brand new office, full of inspiration and (real) cookies! APPLY NOW via https://t.co/8FeF4G2cS9
#marketingstrategy #digitalmarketing #digitalstrategy #bejobs

[Klaas Verbeken @klaas]

@rrradiogirrrl It's an amazing piece of art. Groundbreaking. "Time to let the past die. Or even kill it. If you have to." #epic

[Klaas Verbeken @klaas]

@netflixhelps Suddenly our daughters (toddler filter on) account shows non-junior content like Lady Gaga & Erin Brockovic? What's up?

[Klaas Verbeken @klaas]

.@ThomasFoket It's not how deep you fall, but how strong you get up. Looking forward to seeing you back on the pitch. Soon. #COBW

[Klaas Verbeken @klaas]

Are you the Media Buying genious we're looking for? Go to https://t.co/2y2YL0RGqR #bejobs #bemedia #pleaseshare

[STIMA @STIMA_Belgium]

Gefeliciteerd Séverine Distave van @Alpro met je titel van Marketer of the Year 2016!

[Klaas Verbeken @klaas]

Yes, she did ! #moty16 #Alpro

[Vala Afshar @ValaAfshar]

"The feeling when you realize the robots will steal your job."

[Klaas Verbeken @klaas]

Vote Séverine as Marketer of The Year - she's an amazing strategist, inspirator & team leader. https://t.co/zeiErPeLl5

[Klaas Verbeken @klaas]

@rrradiogirrrl @HappySocks_UK good targetting, though ;-)