Brand voice strategist | SPACE framework creator | Brand Heroes author | For consultants who want to stop sounding generic
Free workshop 10th Dec → link below
I'm running a free brand voice workshop Dec 10th, 1pm GMT. "You've Worked Too Hard to Sound This Generic" Story + Personality foundations from SPACE - for consultants tired of blending in. Register: https://t.co/Y9VK77NHwY 🧵 What we'll cover:
If you've ever deleted a LinkedIn post three times because it doesn't sound like you, this explains why.
You write "passionate about transformation" and deep down know it isn't your voice.
Borrowed language wins.
Full story 👇https://t.co/wXGEpqu3Xh
@SwampFoxDefiant@DanielPriestley Yet it begins with, and from, the founder's voice - especially in the era of AI (which is brilliant, but flat without rules).
4/ The replacement method: How to find borrowed phrases in your copy and replace them with language that's yours. One sentence at a time. Defensible positioning. Repeatable system. 60 minutes. 10th Dec 2025, 1pm GMT. See you there.
I'm running a free brand voice workshop Dec 10th, 1pm GMT. "You've Worked Too Hard to Sound This Generic" Story + Personality foundations from SPACE - for consultants tired of blending in. Register: https://t.co/Y9VK77NHwY 🧵 What we'll cover:
3/ How to give AI proper boundaries Most people: "Make it sound professional" Result: Generic consultant-speak Better: "My Story is X. My Personality uses these words, not those words." AI scales your voice. But first you need one worth scaling.
@JANUSZCZAK There was one Russian comment after the talks with the US that stayed with me: they said nothing will be decided behind Ukrain's back. Somehow, it makes me feel as if the deal has already been done.
@DrJaninaRamirez Shockingly, it is also often true among women. How is it that we have to learn and relearn confidence in ourselves and our gender? Oh, wait: social history came knocking and gave me the answer.
Biscuits & pasta donated to the #Nelson#CurryOnTheStreet food bank. Big thank you to the kind @LidlGB customer who bought some of the pasta when we weren’t allowed more than 12.
#Kindness4Amani