KSB💜

[♡ @amlysbang]

I don't think people fully understand the magnitude of this decision.

Some of the music industry's most respected producers, writers, engineers, and creatives worked on ARIRANG. A project built to the highest artistic standard. One producer even spoke publicly about hoping the album would receive Grammy recognition.

Then the Recording Academy introduced a category specifically for Asian pop.

And BTS chose not to submit.

Think about that. The biggest musical project of the year. One of the strongest commercial and artistic contenders. A project that could have competed across multiple major categories. It simply won't be in the race because the artists chose principle over prestige.

Moves like this don't happen often. When artists at BTS' level willingly walk away from the biggest stage in music, the conversation shifts because of what they refused to endorse.

[KSB💜 @klssister2]

@btschartdata

[KSB💜 @klssister2]

@cokodive I'm going to try!

[KSB💜 @klssister2]

@TOP100KPOP It's j-hope!💜💜💜

[KSB💜 @klssister2]

@TOP100KPOP #BTS

[KSB💜 @klssister2]

@TheePopCore Happy 💜

[KSB💜 @klssister2]

@STATIONHEAD

[KSB💜 @klssister2]

@weverseofficial It would be more convenient if the smart TV apps still worked.

[KSB💜 @klssister2]

@rimaxbangtan I'm a STAY, but that's HILARIOUS!! 🤣

[KSB💜 @klssister2]

@Texan_Native @BTS_twt Well deserved! 🥳👏

[KSB💜 @klssister2]

@Spotify Always @BTS_twt @bts_bighit

[KSB💜 @klssister2]

@seokjingersnap Another Level is 🔥🔥

[KSB💜 @klssister2]

@tetebbi 7

[KSB💜 @klssister2]

@levarburton Well deserved! Thank you for encouraging generations of kids to read📚 💜

[KSB💜 @klssister2]

@winnttaebear

[KSB💜 @klssister2]

@jjksyoongs 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸 #YoongiNeverWalksAlone

[KSB💜 @klssister2]

@STATIONHEAD #MUSE #JIMIN #JIMINxMUSE

[KSB💜 @klssister2]

@Paris2024Club A. Jin #Jin

[KSB💜 @klssister2]

@amazonmusic BTS has held my hand in the darkness many times. 💜

[KSB💜 @klssister2]

@Paris2024Club Jin #JIN Kim Seok Jin