More perp DEXs are launching
Friendly regulations are being enacted
Prediction markets and more stablecoins are gaining mindshare
The future of trading is crypto. What does this mean? And how are we @klyra building for this future?
Read this article to find out :)
bts of the @klyra launch video. what i picked up creative directing + acting:
-high quality production matters a lot but even more, the script has to make sense. you can’t just force your way into something that “looks cool.”
-brought in crew who usually do music videos, not commercials. wanted it to feel like you’re watching a film not just another crypto “ad”.
-story > everything. if there’s no tension or narrative to follow, people probably lose interest no matter how good it looks.
-sound selection might actually be the biggest element that changed the whole mood that set the emotion and tone throughout.
-pacing + cuts has to hit with rhythm. if it feels off or rushed people will probably hop off.
-added some easter eggs in there as well, makes it fun to re-watch.
-and that 3-second news reporter scene in korean was a last-minute call. wanted to change it up and felt that I could do it, which might feel more personal to some of our intl traders
and of course, massive shoutout to @diogenes + the whole @klyra team for trusting me.
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