Kate Cologna

Senior Director of Product Marketing at @cbinsights and @UVA alum

[CB Insights @CBinsights]

they're almost hereeee

[CB Insights @CBinsights]

ok so the 1,000th 🦄 was born last week but what about the next 1,000?

🔍 them in less than 90 seconds. https://t.co/47UnvQgQV2

[CB Insights @CBinsights]

boom: the top 250 companies in #fintech

#CBIFutureFintech https://t.co/HmgT3OTuoH

[CB Insights @CBinsights]

We're back at Future of #Fintech! Follow along here with #CBIFutureFintech and on our Instagram (conveniently, also @cbinsights) for highlights from our two days of conversations about the evolution of #financial services. https://t.co/XnJe5A60Hg

[Omer Khan @omerkhan]

Ask customers 6 questions to build your 'reverse' testimonial:

1. What held you back from buying?
2. What did you find after you bought it?
3. What features do you like most?
4. What are 2-3 benefits of our product?
5. Would you recommend us? Why?
6. Anything else you'd add?

[Kate Cologna @kmzimm]

So proud of and excited for my @Clarabridge family! What an incredible accomplishment for an amazing group of people.

[Clarabridge, acquired by Qualtrics @Clarabridge]

EXCITING NEWS! Qualtrics to acquire Clarabridge! Visit our blog for details!

https://t.co/uJOCowLp9l

[Kate Cologna @kmzimm]

I'm #hiring for two positions right now and am shocked how few candidates send thank you notes. I would never call myself old school, but when did that common courtesy fall to the wayside?

[Anand Sanwal @asanwal]

A bit on @CBinsights newsletters, revenue and just how big our market is

https://t.co/U75r2pDhxx

[Ari Levy @levynews]

I'm 18 years in

and I'm still amazed at how frequently I go onto a tech company's website and absolutely can't figure out what it does

[Kate Cologna @kmzimm]

@HawaiianAir I keep trying to reach agents on your phone line to rebook a flight that we were unable to use last summer. Is there any other way to use a flight credit? The wait times are never ending. #CustomerService

[Dickie Bush @dickiebush]

2/ Create solutions that solve the problem

Your product should solve their problem.

But no one cares about your product.

They care about what it can do for them.

Give some away for free that starts to solve their problem.

This way, they know you're onto something.

[Kate Cologna @kmzimm]

I'm on week 3 at @CBinsights and couldn't be more excited about the future we're building with tech data and insights. So, join my team and get in on the fun! https://t.co/3UKFwkt9lq #hiring #productmarketing

[Higher Logic @HigherLogic]

Join @jaynathan and @Jeff_Breunsbach, founders of the customer success community, @gaingrowretain, on March 10 at 2PM ET, for an interactive discussion on community and your #CX strategy.

Attendance is limited to the first 300 registrants. Save your spot: https://t.co/kSVFtLWDc6

[David Spinks @DavidSpinks]

The Six Business Outcomes of Community (The @cmx SPACES Model):

1. Support - questions answered
2. Product - ideas/feedback sourced
3. Acquisition - leads/sales generated
4. Contribution - content created
5. Engagement - customers retained
6. Success - customers expanded

[Kate Cologna @kmzimm]

@RichMillington Wow! What a throwback. I can't figure out why they still won't bring this back...it's clearly a need and a player in the market.

[Kate Cologna @kmzimm]

I am so proud to be one of the founding members of the @Pragmaticmkting Alumni Community! This award is well deserved!

[Higher Logic @HigherLogic]

Congrats to @Pragmaticmkting for winning the #HLSF20 award for Most Successful Online Community!

[Higher Logic @HigherLogic]

In 2020, we've seen a drastic shift from in-person events to #virtualevents. We realized that there was a lack of #networking and #engagement happening with typical virtual event platforms and we set out to create a solution.
Learn more: https://t.co/fla4VW4gOC

[Higher Logic @HigherLogic]

We know you've been waiting on the edge of your seats... But the wait is over!
The Super Forum 2020 agenda is now live!🎉

Don't miss some of our exciting new sessions! Full agenda here: https://t.co/S8yeOXTgTL

#HLSF20 #virtualevent #userconference #engagement #community

[Kate Cologna @kmzimm]

We've reviewed 1,000+ communities, looked at 170 metrics, and uncovered 3 community engagement trends. Find out what these trends are in our 2020 Engagement Trends Report. #onlinecommunity https://t.co/ctVaJ6vZP0

[Higher Logic @HigherLogic]

We’ve acquired Customer Imperative & @gaingrowretain, bringing our industry-leading platform & 10+ years of experience #AllTogether with world-class #thoughtleadership to build a new #customersuccess #engagement model. https://t.co/phtXLZVZAQ