If you told me a year ago that I’d be shooting a playoff game when the idea of shooting sports was still a dream in my head, I’d laugh real hard.
Yet.. here we are.
On to the next round 🔵🔵
#MLSCupPlayoffs
This is insanely vulnerable and guaranteed, some kids that watch him and struggle with their literacy are going to start doing the same. Watching a person you look up to show the work and the struggle makes you feel less alone.
One of the biggest shifts in sports + social right now? Our job isn’t really to cover the sport.
Yes, coverage will always matter to a degree. But if you’re buried in play-by-play, media scrums, and basic blocking + tackling, you’re never getting to great.
Real growth comes from building connection with fans and beyond. That happens through emotion, entertainment, access and personality. Sounds simple. Almost no one does it consistently.
Why? Because it means getting comfortable with the uncomfortable. Saying no to things we’ve always done. Getting a different kind of buy-in from athletes and leadership. Protecting the brand, but still letting the work be fun.
Getting to great means we stop overthinking. We trust our gut. We get out of the sports echo chamber. We don't take ourselves too seriously. And we have a pulse on what stops people in their scroll.
Après des mois de travail, de consultations, de meetings, de oui et de non, de concepts, de révisions, mais avant tout, de pur plaisir et surtout d’excitation. On y est!
Fière d’avoir participé et collaboré à l’éclosion du @rosesmtlfc 💙🌹
Un privilège d’appeler ceci ma vie.