Lisa Dennis

Lisa Dennis, president of Knowledgence® Associates, is a #ValueProposition thought-leader who works at the intersection of #marketing and #sales.

[Lisa Dennis @knowledgence]

As a marketer or seller, consider making a mental shift in 2022. Move from talking about products/services to IDEAS. B2B buyers want great ideas to drive success. They don’t wake up with a mad desire to run out and buy your solution! #Marketing #sales https://t.co/E8vWiUr3yl

[Lisa Dennis @knowledgence]

Looking for a solid message that resonates with potential customers but have limited resources of time, budget and expertise. Check out The Simple Value Proposition Plan https://t.co/rjfL6v8gbq

[Lisa Dennis @knowledgence]

We need to do better than just serving up pain points. Not every buyer has a problem they are looking to solve. They also are looking for how to gain advantage. If you focus on just the pain, you are missing half the opportunities. #marketing #sales https://t.co/E8vWiUr3yl

[Lisa Dennis @knowledgence]

Looking to craft a solid, differentiating message, but don’t have the budget to invest in a consultant to guide the process. Check out The Simple Value Proposition Plan https://t.co/rjfL6v8gbq

[Lisa Dennis @knowledgence]

TRANSFORMATIONAL MESSAGING: Are your salespeople in love with your messaging? Probably not! “Brochure-speak” marketing language needs to pivot to transformational messaging that inspires your buyers to act! #Marketing #sales https://t.co/poidVQOD1h

[Lisa Dennis @knowledgence]

Does your offer, value proposition, and messaging need attention in this challenging environment? Check out these creat tips. https://t.co/YDfemYJgG9

[Lisa Dennis @knowledgence]

Answer 3 questions about your buyers: How do they FEEL about their current state? How do they WANT to feel? What do I want them to BELIEVE about my offer? Transform your messaging by pulling in buyer feelings, not just needs. #Marketing #sales https://t.co/poidVQOD1h

[Lisa Dennis @knowledgence]

Is your offering still relevant in the current challenging environment? Here are some tips to help you consider options for a pivot strategy to better engage buyers. https://t.co/YDfemYJgG9

[Lisa Dennis @knowledgence]

Your competitors’ value props and positioning can lead you to better messaging for your company. Avoid repeating their messaging points and capitalize on the gaps that are an opportunity for you to differentiate and engage. #Marketing #sales https://t.co/poidVQOD1h

[Lisa Dennis @knowledgence]

The Value Drivers, Quantification, & Proof Statements that back up a #ValueProposition are critical to piquing the interests of various buyers, ensuring proper focus on what the buyer needs at various stages of buyer’s journey. https://t.co/D84rOu1nwC

[Lisa Dennis @knowledgence]

Take a quick assessment and ask yourself these 4 questions regarding your Value Proposition. https://t.co/xV6ZVyjM4Y

[Lisa Dennis @knowledgence]

In your #ValueProposition, Value Drivers are the most important value points that are top-of-mind with your buyer when considering products or services. Can you quantify this value? Prove it! https://t.co/D84rOu1nwC

[Lisa Dennis @knowledgence]

In the current environment, buyers are beyond distracted. Changing events & uncertainty is redefining what is important and relevant to their business. Where does that leave yours? https://t.co/ZSXN4Ot5Yi

[Lisa Dennis @knowledgence]

Your #ValueProposition must confirm that you understand what drives the buyer to buy, how to quantify the importance of that value, and provide credible proof that your product delivers that value. https://t.co/D84rOu1nwC

[Lisa Dennis @knowledgence]

Does your value propositioning need a messaging pivot? https://t.co/ZSXN4Ot5Yi

[Lisa Dennis @knowledgence]

Think “Covid” messaging differentiates you? Guess again - thousands of email campaigns, webinars and videos are beating that drum. Focus on current buyer issues and reframe both your offer and your value prop. https://t.co/MxrYoFOVrg

[Lisa Dennis @knowledgence]

GET OFF THE BUS! Marketing and sales messages need to shift focus from Covid to a relevant pivot offering and value prop to drive relevant content that focuses on how to help your prospects and customers NOW. https://t.co/MxrYoFOVrg

[Lisa Dennis @knowledgence]

But what do you say NOW? Developing a compelling value proposition is hard. Learn More:

[Lisa Dennis @knowledgence]

Are you on the Pandemic Marketing bus? Time to get off and focus on making your business super relevant for your customers NOW. Are Covid 19 references directly relevant to the solution you are offering to your buyers? If not, refocus. https://t.co/MxrYoFOVrg

[Lisa Dennis @knowledgence]

Is your marketing and sales messaging relevant in the current environment?? Identify the right offer, develop a strategy, update messaging and positioning. Find out more: https://t.co/ZSXN4Ot5Yi