CELEBRATING SCHIAPARELLI’S EXCEPTIONAL NO. 2 RANKING
BY EMV ACROSS FASHION MONTH SS27
An extraordinary milestone for Schiaparelli and a proud moment for Keng and Namping. The house ranked No. 2 among brands by Instagram Earned Media Value across Fashion Month SS27, spanning New York, London, Milan and Paris, with $63.5M in EMV, according to Lefty × Karla Otto’s SS27 Womenswear Roundup.
In its Paris Fashion Week analysis, Lefty recognised Keng and Namping as key contributors to Schiaparelli’s first-ever entry into the Top 5 brands by EMV. Their debut combined striking style with outstanding results, marking an exciting new chapter in their fashion journeys.
TOP BRANDS BY EMV ACROSS FASHION MONTH SS27
No. 2 — Schiaparelli
$63.5M Brand EMV
Avg. ER 5.88% | +343% EMV Growth YoY
TOP INSTAGRAM INFLUENCERS BY EMV
AT PARIS FASHION WEEK SS27
No. 5 — Namping Napatsakorn
$24M EMV | Avg. ER 10.9%
No. 6 — Keng Harit
$14M EMV | Avg. ER 11.1%
Namping made his first Paris Fashion Week a defining moment as Schiaparelli’s top influencer by share of total EMV, as highlighted by Vogue Business. With effortless elegance and unmistakable charm, he secured a Top 5 position among Instagram influencers by EMV at Paris Fashion Week SS27. An exceptional debut and an achievement worthy of every celebration.
Keng commanded attention with an assured interpretation of Schiaparelli’s bold aesthetic. His No. 6 position in Lefty’s Instagram influencer ranking by EMV at Paris Fashion Week SS27 reflected an impressive debut, with impact to match his striking look. Confident, distinctive and impossible to overlook, he made this first chapter in Paris entirely his own.
Together, their published figures total approximately $38M in EMV. Two individual talents, two outstanding achievements and a debut we are immensely proud to celebrate.
Our sincere thanks to every fan for your enthusiasm and support. Every post, message and shared moment helped amplify Keng and Namping’s presence and made their first Paris Fashion Week even more special. Thank you also to every team who helped make these appearances possible. We are delighted to celebrate this milestone with you all.
Sources:
Lefty × Karla Otto, SS27 Womenswear Roundup
Lefty, Paris Fashion Week SS27 analysis
Vogue Business
KENG NAMPING IN PARIS FW27
#SchiaparellixKENGNAMPING
#Schiaparelli
#KengHarit #nampingster
A DISTINCTIVE PRESENCE
AT SS27 FASHION WEEKS
7 DOMUNDI artists ranked in the Top 20 by social share of voice out of 1,070 celebrities and brand ambassadors analysed by Onclusive. The report covers fashion weeks in New York, London, Milan and Paris.
SOCIAL SHARE OF VOICE
No. 3 — Tle Matimun | 6.16%
No. 4 — FirstOne Wannakorn | 6.15%
No. 6 — Keng Harit | 3.74%
No. 7 — Zee Pruk | 3.49%
No. 8 — Namping Napatsakorn | 2.94%
No. 9 — Thomas Teetut | 2.73%
No. 18 — Kong Kongpob | 1.24%
BRAND SOCIAL SHARE OF VOICE
Among 418 brands analysed, 6 brands represented at events attended by DOMUNDI artists ranked in the Top 20:
No. 2 — Calvin Klein | 11.7%
No. 3 — Moschino | 9.8%
No. 5 — Schiaparelli | 4.7%
No. 12 — Diesel | 2.4%
No. 14 — Marni | 1.9%
No. 20 — Yohji Yamamoto | 1.1%
Alongside these results, we celebrate selected highlights from the artists’ recent fashion appearances.
An impressive Milan Fashion Week debut saw Tle and FirstOne command attention at Moschino, each bringing confidence, character and a distinctive sense of style. Together, they made their first Milan appearance a standout moment, combining individual flair with a powerful social presence. Beyond their individual Top 5 positions, Onclusive highlighted their combined impact as a key reason behind the house’s high ranking in brand social share of voice.
Zee reaffirmed his fashion icon status with a season that showed his style knows no boundaries. His Milan appearances included Diesel and a milestone as the first Thai artist to attend a Jil Sander show. He brought confidence and versatility to every appearance. Paris highlights included Yohji Yamamoto, Sandro, Concept Korea’s BONBOM x ASPARAGUS showcase and a runway turn for SUNGYI LEE. He ranked No. 7 by social share of voice in Onclusive’s report, with his entry listing Diesel, Jil Sander and Yohji Yamamoto.
Keng and Namping made a remarkable Paris Fashion Week debut at Schiaparelli, pairing striking looks with effortless elegance. Onclusive highlighted the strong hashtag activity surrounding the pair and the house, with both securing Top 10 positions in its overall SS27 social share of voice ranking. Beyond these results, both attended the prestigious BoF 500 Gala in Paris alongside leading figures in global fashion, while Namping also explored Delvaux’s heritage and craftsmanship in Brussels. Together, these experiences marked a promising new chapter in their fashion journeys.
With established fashion credentials, Thomas and Kong continued to make their mark at Marni, each bringing a confident interpretation of the house’s aesthetic. Their individual flair and assured styling drew attention, with Onclusive highlighting the social conversation they generated. Thomas also showcased his versatility at Calvin Klein. Both secured Top 20 positions in the overall SS27 ranking, reaffirming their standing as talents to watch on the international fashion scene.
Together, these achievements mark a memorable close to the SS27 fashion week season. All 7 artists brought their own style and presence to the global fashion conversation, and we are truly proud to celebrate this milestone with everyone who supported them.
Our sincere thanks to all the teams who helped make these appearances possible, and to every fan for your support throughout the season. Every message, post, and shared moment helped amplify the artists’ presence and made this season even more meaningful.
Social SOV data and analysis: Onclusive
#TLE_mtm #FirstOne #KengHarit
#ZeePruk #nampingster #tthomastc #kongjiro
#domunditv