𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️

😈

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

Shatta Wale teaches upcoming artists to stay consistent and build a strong connection with their audience. Stonebwoy shows the value of discipline, strong live performances and representing Ghana on international stages while staying true to your sound. Both prove there’s more than one path to growth

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

People often complain or protest before properly considering a policy. If it’s a necessary reform that will benefit the country in the long term we should be willing to accept some short term inconvenience. But if we’re asked to make sacrifices, the government must deliver lasting solutions not temporary fixes

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@Ozedikus Right, We’ve turned every release into a 24hour scoreboard. First day streams show the initial response not a song’s full potential. Give the music time to reach people before calling it a flop

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@Ozedikus Fr. Critique the writing, melody, production and delivery. Let your ears make the judgment not the chart

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

Streams and awards can show a song’s reach but they don’t tell us how well it’s written, produced or performed. We should be able to discuss the lyrics, melody, sound and emotional impact without turning every conversation into a numbers debate. The data can add context but it can’t replace listening

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

No 🧢 If we’re judging by global reach and cultural impact, Patapaa’s “One Corner” has a strong case over Sarkodie’s “Adonai.” “Adonai” was a major, enduring hit but “One Corner” spread beyond the song itself and became a dance trend across several countries. People were sharing and recreating it, giving it a wider viral footprint. On international buzz and cultural impact, “One Corner” travelled further

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@promoter_cee but marketing shouldn’t have to explain the whole song. It should make people curious enough to press play. The music still has to do the rest

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@mreazi True, dem no go necessarily chase you personally. But the label still recoups the advance from your royalties before you start earning. So the money no be free. The real question be what the contract gives the label in return

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@Patrick_Cobby 😹

[JUDE DONTOH. @MrDontoh]

DENIM TEARS “ASHANTI GOLDEN STOOL” BAG CONCEPT.

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

I agree that branding can help an artist travel but fashion is only one part of it. Strong music, a clear identity, promotion, partnerships and touring matter too. If dressing well was enough, every stylish artist would go global. Artists need a full strategy, not a look designed to please the West

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@Son_Of_Jacob45 We rarely question a Western artist’s success because they can’t sell out in Africa, yet we call African artists “local champions” when they haven’t broken into the US or UK. International reach matters but it shouldn’t be the only measure of success

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

You’re proving that branding helps an artist reach more people not that music is fashion. Asake may be ahead commercially while Kwesi Arthur is stronger lyrically. Those are different measures

Investing in your image and brand matters but looks alone won’t carry the music. Black Sherif’s international growth comes from the songs, audience connection and strategy too. And calling Shatta Wale a “local champion” ignores his reach. Popularity, branding and musical quality are connected but they aren’t the same thing

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@IamEromina Simple writing can be powerful when everything works together. Complexity alone doesn’t make music memorable

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@oddreef True. One song can bring back the people, places, and feelings you thought time had buried. That’s why music hits so deep

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

“Underrated” is a compliment when the music is strong and the audience hasn’t caught up. But sometimes fans use it to shield an artist from criticism. Talent alone doesn’t make someone underrated. If the songs aren’t connecting, maybe the music hasn’t earned a bigger audience yet.

At what point do we stop saying “underrated” and admit the music just isn’t connecting?

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

Wanting music that lasts is fair but longevity doesn’t mean an artist is stuck. Shatta and Sark have signature sounds and a familiar style isn’t the same as using the same beats. Hits can last too. The real issue is whether artists keep developing their sound and building strong catalogs ?

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@fwbstp Valid but I wouldn’t say the music itself hasn’t evolved. The bigger problem is that we’re not turning fresh sounds and new talent into consistent breakout moments. The promotion and industry structure still feel repetitive, so even new music can come across like the same scene

[𝐤𝗼𝐣𝗼𝐃𝐫𝐞 ⚡️ @kojo1dre]

@KojoWud__1 Why should foreign values be the standard? Do foreign artists make music with Africa in mind? We should be able to grow our audience without treating our own people and identity as obstacles.