BTS is now recognized by 42% of U.S. music consumers, up from 36% in 2021, according to Luminate data, FAR ABOVE the average recognition for global artists (24%) and K-pop artists (11%).
— Their fan/likability score has also jumped 12 points since 2021, reaching at least 40% across EVERY age group.
Los Angeles has declared BTS Week ahead of the group's concerts in the city:
"The most influential artists representing the current generation and pioneers who have paved the way for Korean and Asian artists in the global music industry."
BTS' 'ARIRANG' World Tour officially becomes the HIGHEST-GROSSING tour by ANY Vocal Group and K-pop Act in history.
— The tour has already grossed $433.2 MILLION and sold 2.3 MILLION tickets across 38 SOLD-OUT shows so far.