Kool Things

Integrated marketing agency specialized in games. We combine PR with smart marketing solutions for creators and all brands that wish to reach gamers.

[Kool Things @koolthings]

🚀 STEAM ALGORITM IN 2026 - P2. 📈

To make your game visible to players, you must first understand how Steam’s recommendation engine actually works. Steam is a store completely driven by player behavior, meaning the platform rewards games that keep users active and engaged.

Focus on these 3 simple, official mechanics to boost your organic visibility:

👉 The Conversion Rate Metric: Steam tracks how many visitors actually buy your game or add it to their wishlist. A higher conversion rate signals to the algorithm that your page is high-quality, pushing it into more user feeds.
👉 Localization and Global Reach: Adding translations for tags, descriptions, and storefront text unlocks localized visibility algorithms. Steam prioritizes showing games to users in their native language when those translations are available.
👉 The Update Visibility Rounds: Steam officially grants every released game specific "Visibility Rounds" for major updates. Strategically scheduling big content patches triggers temporary algorithmic boosts that place your game directly on the Steam homepage.

📥 Need help aligning your store page with Steam's official guidelines? Drop us a DM or reach out today.

#GameDev #IndieDev #SteamMarketing #IndieGames #PCGaming #GameMarketing #KoolThings #promo

[Kool Things @koolthings]

Grow Your Indie Game 🎮

Great gameplay alone isn’t enough if nobody knows your indie game exists. To stand out in a crowded market, you need to build momentum early using smart, organic marketing tactics. Focus on these 3 golden rules to boost your visibility at low cost:

* The "Prologue" Strategy: Launch a free, highly polished standalone demo or prologue on Steam to capture early reviews and drive massive organic traffic to your main page.
* Streamer-Friendly Features: Build integrations like Twitch interaction or built-in photo modes directly into your game to make it irresistibly shareable for content creators.
* Community-Driven Devlogs: Document your development journey openly on Reddit and Discord—players don't just buy games, they invest in the stories of the people who make them.

📥 Looking to launch your indie title with maximum impact? Drop us a DM or contact us today.

#IndieDev #GameDev #IndieGames #SteamMarketing #GameMarketing #KoolThings

[Kool Things @koolthings]

We don’t just talk about competitive gaming - we build active arenas for it. Kool Things design and execute massive online esports tournaments that bring players together and put your brand at the center of the action. Here is what we delivered for the Samsung Galaxy Cup, showing what we can do for your brand:

* Massive Player Turnout: We successfully gathered over 5,000 active players to compete in a seamlessly managed online tournament.
* Dedicated Gaming Hub: Our team built a custom Discord server from scratch, turning it into a thriving hub for the community.
* Huge Media Buzz: The event generated over 100 dedicated news articles across gaming and tech media.

📥 Want to engage the gaming community with your own tournament? Drop us a DM or contact us today.

#Esports #OnlineTournament #SamsungGalaxyCup #GamingCommunity #TechBrands #KoolThings

[Kool Things @koolthings]

🎮 Gamers don't just play games - they are obsessed with the tech that runs them.

Hardware and gaming go hand in hand, meaning tech brands need a marketer who speaks fluent "gamer." At Kool Things, we bridge that gap by transforming cutting-edge hardware into the next must-have gear for the global gaming community.
Here is what we can achieve for your tech brand, backed by over 11 years of global campaign management for industry leaders like Razer:

👉 End-to-End Product Launches: We manage full-scale, multi-market rollouts - from crafting local press coverage to managing complex review logistics across entire regions like Central Europe and Turkey.
👉 Hyper-Targeted Influencer & Brand PR: We don't just secure media placements; we build high-impact influencer campaigns and arrange executive interviews that deeply imbed your brand into the esports and gaming scene.
👉 Massive Earned Media Reach: Our data-driven approach consistently dominates the tech sphere, generating thousands of total news mentions and hundreds of trusted product reviews annually.

📈 Ready to scale your tech brand globally? Drop us a DM or reach out today, and let’s plan your next big launch.

#TechMarketing #GamingHardware #Razer #Esports #ProductLaunch #GamingTech #B2BMarketing #KoolThings

[Kool Things @koolthings]

📊 From Activision and Blizzard to Krafton—managing global gaming campaigns has taught us one thing: in 2026, the real marketing ROI isn't about automated creative assets, it's about AI-driven predictive scaling.

Deploying big-budget campaigns requires precise market intelligence, not guesswork. Here is how advanced data analytics and predictive AI are reshaping modern games marketing:

* Hyper-Targeted Community Mapping: Advanced AI models no longer just track demographics. They analyze cross-platform sentiment to accurately map and target niche player sub-communities across Discord, Reddit, and X based on real-time behavior.
* Algorithmic CAC Optimization: By processing real-time performance metrics across dozens of ad variations simultaneously, predictive systems automatically shift budgets to the highest-converting channels, drastically lowering Customer Acquisition Costs.
* Pre-Launch Reception Forecasting: Predictive data modeling allows publishers to simulate community responses and organic reach potential before the heavy spending even begins, minimizing financial risk.

📈 Planning a global launch and want to leverage the same data-driven strategies used by the industry's biggest players? Let’s discuss a scaling strategy tailored to your portfolio. Drop us a DM.

[Kool Things @koolthings]

🚀 Elevate your game or tech brand! 🚀
Looking to reach gamers worldwide? Kool Things has you covered. We are a full-service agency dedicated entirely to games and gaming technology. 🎮✨ Here is why studios and tech brands trust us with their vision:

🌍 300+ Worldwide Campaigns
We have a proven track record of executing holistic, global marketing strategies. Whether you need a massive product rollout or a single, hyper-targeted campaign in a specific region of the world - we deliver.

🤝 Built for Every Scale
We cater to businesses of every scale: from small indies and mid-sized hardware brands to global entertainment giants. We understand the unique challenges of businesses of all sizes!

🔥 16+ Years of Pure Gaming Focus
Specializing strictly in games and gaming tech since 2010, we don't do generic marketing. Our team delivers everything from global PR and social media management to high-impact influencer campaigns, performance SEO, and high-end video production.

Ready to unlock the global gaming market? Let’s scale your project together. 📈

📥 Drop us a DM or contact us today!
#GamesMarketing #GamingTech #IndieDev #GameDev #TechMarketing #FullServiceAgency #KoolThings #GlobalCampaigns

[Kool Things @koolthings]

For an indie studio, Steam is your window to the world. But the algorithm can be brutal if you don’t feed it the right data at the right time.
Many developers focus solely on racking up Wishlists, but gathering "dead wishlists" without real community engagement can actually hurt your algorithm ranking on launch day. To trigger the algorithm, focus on these 3 pillars:

1) Dynamic Tagging: The algorithm pairs your game with existing hits based on your tags. Generic tags = lost organic traffic.
2) The 15-Second Trailer Rule: Time spent on your store page is a huge quality signal. Your main trailer must hook the user instantly.
3) Wishlist Velocity: A sudden spike in Wishlists right before launch tells Steam: "This game is trending, push it to the top."

💡Is your Steam store page live, but organic traffic has stalled? Drop us a DM – let’s do a quick audit of your tags and visibility strategy.

[Kool Things @koolthings]

🚀 We’re thrilled to welcome our new client Lightning Ball Studios on board!
Their beloved title Miscrits: World of Creatures is making a comeback – and Kool Things will be handling the full scope of its promotional campaign, including PR, influencer collaborations, and social media advertising.
📰 Members of the media – we’d love to hear from you! Get in touch at [email protected] – we’ve got some exciting in-game bonuses just for you.
#KoolThings #Miscrits #WorldOfCreatures #MobileGame #MMORPG #PR #Influencers #GamingNews

[Kool Things @koolthings]

🎮 Kool Things is supporting the promotion of Drakantos, a free-to-play pixel art MMORPG full of fast-paced action, 20+ unique heroes, and epic dungeon adventures!
Media interested in covering the game – feel free to reach out to us at [email protected].

#Drakantos #MMORPG #IndieGames #PixelArt #ClosedBeta

[Kool Things @koolthings]

We are proud to announce that Kool Things has made it to the list of top gaming agencies to work with in 2025 💪 👏 . The list was developed by https://t.co/EJphq2Xhpu, more information here: https://t.co/16cbX6uibI

[Kool Things @koolthings]

https://t.co/F8rmagrNoT

[Kool Things @koolthings]

#Supercell ogłasza collaba z #Pixar! Od dzisiaj na okres świąteczny do Brawl Stars trafia Toy Story, a Kool Things niesie tę nowinę rodakom 🎄 🇵🇱 💪 Więcej informacji w komentarzu.

[Kool Things @koolthings]

Pełne info https://t.co/xWVyNXKh3k

[Kool Things @koolthings]

Wishlist Games ogłasza wydanie Shockwave Update, największego rozszerzenia do @ArmoredWarfare (PC) w ciągu ostatnich trzech lat. Premiera odbędzie się 29 października 2024. Link do pełnego info w komentarzu

[Kool Things @koolthings]

@PrivateDivision i @WetaWorkshop zapowiadają pokaz @talesoftheshire: A Hobbit Day Showcase – gry ze świata Władcy Pierścieni. Więcej informacji tutaj https://t.co/21N7voIUFC
Jesteś przedstawicielem mediów? Zapisz się na kodzik do gry w tym miejscu https://t.co/5XVlj9q3uX

[Kool Things @koolthings]

@PrivateDivision i @WetaWorkshop zapowiadają pokaz @talesoftheshire Tales of the Shire: A Hobbit Day Showcase – gry ze świata Władcy Pierścieni. Więcej informacji tutaj https://t.co/TWJDHylavo
Jesteś przedstawicielem mediów? Zapisz się na kodzik do gry w tym miejscu https://t.co/DhKENqzlkf

[Kool Things @koolthings]

Are you going to Gamescom 2024? You need to stop by the #immutable booth (yup that's our client too). Just try out their new titles: Auto Legends and Own Your Future. Check this now at booth 10.1 hall E010!

[Kool Things @koolthings]

We are proud to announce that our new client Cathedral Studios and their fabulous The Bornless will invade this year Gamescom. This is a great opportunity to meet the whole team live at Hall 10.1 stand E080g. Check this IGN trailer:
https://t.co/c7P3dZ9lOP

[Kool Things @koolthings]

Dear All! We are happy to inform you that starting from July 1st 2024, the Kool Things agency will also provide its services in Saudi Arabia and the United Arab Emirates!!! (apart from USA, Western, Central Europe and the Turkey) 🔥 🔥 💪 💪 More info at [email protected]

[Kool Things @koolthings]

W zeszłą sobotę zorganizowaliśmy pierwszy polski FC Clubhouse - przyjacielski turniej, w którym gwiazdy rywalizowały o pierwszy tytuł mistrza #FC24! Odpowiedzialni byliśmy za całościowe przygotowanie oraz obsługę eventu.