Kora Green

University of South Carolina
Retail Management
RETL 369 Section 2, Fall 2024
Be bold!

[Kora Green @KoraGreen2]

This post would resonate well with people that have concerns with sustainability with luxury products and those that have high standards for brands that have a legacy and have timeless style.
@RetailPro369

[Kora Green @KoraGreen2]

They can also use customer behavior data to create targeted marketing campaigns. This approach helps boost brand retention and keep Netflix in the competitive market.
@RetailPro369

[Kora Green @KoraGreen2]

Netflix is a real world example of a company that uses business analytics. They analyze viewing patterns, such as what user watch and how long they watch it. Netflix can confirm their strategies are working and offer personalized recommendations.

[Kora Green @KoraGreen2]

I love how empowering this ad is! The program they created actually addressed real challenges and needs faced by women’s athletes!

[Kora Green @KoraGreen2]

@sophiekohn369 I love how empowering this ad is! The program they created actually addressed real challenges and needs faced by women’s athletes!

[Kora Green @KoraGreen2]

I think that’s super cool that Sephora is capitalizing on this opportunity. Micro-moments are huge defining moments for brands!!

[margo iradi @margoiradi]

📊 Real-World Example: Retail giant @Sephora uses micro-moments by offering instant product tutorials on social media, capitalizing on "I-want-to-know" moments to increase online sales. @RetailPro369

[Kora Green @KoraGreen2]

@margoiradi @Sephora @RetailPro369 I think that’s super cool that Sephora is capitalizing on this opportunity. Micro-moments are huge defining moments for brands!!

[Kora Green @KoraGreen2]

While the design of the ad might take a moment to grasp, the impact of it is unforgettable. The ad is clever and funny, making it a strong marketing advertisement that stands out. It also helps us get into the Halloween spirit!
@RetailPro369

[Kora Green @KoraGreen2]

Below is an ad Pepsi recently posted that creatively plays on the Coca Cola and Pepsis rivalry by depicting a Pespi can dressed in a Coca Cola costume. Using the phrase “we wish you a scary Halloween” adds a humerous touch because they are implying coke is a frightening costume.

[Kora Green @KoraGreen2]

I like this post by Ralph Lauren because they are using fall to reach with their consumers. Fall in New York City is so nostalgic and makes consumers excited. The idea of a stroll in the park, in a trench coat with your dogs really draws my attention.
@RetailPro369

[Ralph Lauren @RalphLauren]

Fall in New York City with Polo Ralph Lauren.

A classic tan trench coat, a #RalphsCoffee ball cap, and a stroll in the park with your favorite companions.

Discover the world of #RalphsNewYork: https://t.co/HHsHhxLsGD

#PoloRLStyle

[Kora Green @KoraGreen2]

This partnership not only contributed to the gaming community but also showed that Gucci can be a forward thinking company that is willing to expand into the new era of the Metaverse.
@RetailPro369

[Kora Green @KoraGreen2]

In 2021 Gucci and Fortnite made a collaboration to bring high fashion to the gaming world. This collab included exclusive items such as outfits and emotes for characters in the game. Gucci released a physical collection that featured apparel and accessories featuring Fortnite.

[MadelynSteinberg @MaddieSteinber]

A product user is when a brand is associated with a certain group of people. For example, in the photo attached, you see that Nike promotes their brand with Simone Biles. This lets consumers know the directed target market of athletes. #associatingwithathletes #justdoit

[Kora Green @KoraGreen2]

@MaddieSteinber This is such a good example! I know that personally whenever I think of Nike Simone Biles always comes to mind!

[Kayla Feldman @KayFeld0928]

Take Starbucks. They seamlessly connect in-store promos with app rewards and social media buzz, giving customers a consistent experience everywhere. ☕ #MarketingStrategy #RetailSuccess @RetailPro369

[Kora Green @KoraGreen2]

@KayFeld0928 @RetailPro369 I love Starbucks consistency and the fact that there is always rewards for me to use on the app!!

[Kora Green @KoraGreen2]

For example Diet Coke and Coke Zero are marketed towards those that are health conscious.
@RetailPro369

[Kora Green @KoraGreen2]

In lecture 4, one of the things I learned about was demographic segmentation. A real world examples is Coca-Cola, because they target different demographics based on factors such as age, health consciousness, and lifestyle preferences.

[Kora Green @KoraGreen2]

Where would you travel if you chose airbnb?
@RetailPro369

[Kora Green @KoraGreen2]

Based on what I learned in lecture 3 I think all brands should create a customers stories section on their website. For example, Airbnb had a section where guests and hosts can post about their experiences.

[Kora Green @KoraGreen2]

Because Airbnb showcases all the amazing stories guests have, people feel inspired to travel, become a host, and most importantly, choose Airbnb. This is one creative strategy that enhances interactions because it creates a heartwarming feeling towards airbnb.