KP3 | Marketing Built For Small Businesses

Empowering small business owners with creative, strategic solutions that make marketing, and growth feel clear, aligned, and doable. formerly @kp3rocks

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Your business is allowed to skip the discount.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Small-business horror story: You spend three hours making a post. You publish it. Then realize the link goes to the wrong page.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

If holiday marketing is still sitting on the “we should probably think about that soon” list... This is your sign.

Start with deadlines, time off, inventory, booking capacity, and what you actually want to promote. Then make the content.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Tell us what you sell AND the kind of person who should immediately think of you.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Your competition is not automatically your enemy.

Sometimes they are the person who sends you the job they cannot take. Sometimes you send one back.

Build enough relationships and the industry starts feeling a lot less lonely.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Business owner Halloween costume idea: Wear 12 different hats

Marketing. Sales. Accounting. Customer service. Operations. IT. Delivery. HR...

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

A strong brand is not just “everything uses the same colors.” It is people knowing what to expect from you.

How you communicate.
How you work.
How you treat people.
How you solve problems.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Small business owners: what is something you are currently doing manually that you KNOW needs a better system?

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Entrepreneurship has a funny way of making you feel wildly accomplished and completely unqualified within the same 20-minute period.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

You can support a small business without buying something today.

Leave the review.
Send the referral.
Tag them when someone asks.
Share their event.
Invite them into the room.

Community does a lot of the heavy lifting in small business.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

A little business homework:

Google your own business. Not from your website. Actually search like a customer would.

What comes up?
Is it accurate?
Are the photos current?
Can someone easily contact you?

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Tag a business that has sent you a referral, answered one of your frantic questions, made an introduction, shared your work, or otherwise made entrepreneurship a little easier.

Business community deserves flowers too. 🤍

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Your customers should not have to solve a mystery to figure out:

- what you do
- what it costs
- where you serve
- how to start

Save the suspense for Halloween.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Small business question:

What’s something another business owner taught you for FREE that ended up making a real difference in your business?

Let’s give the generous business friends some credit.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Fall TV is back, which is a good reminder that people like knowing when something they enjoy is coming back.

Consistency in marketing works the same way.

You do not have to show up constantly. You just have to keep showing up.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

A good seasonal promotion starts with a reason.

Need to fill slower appointment times?
Move seasonal inventory?
Encourage earlier bookings?
Increase order size?

Figure out the goal before deciding everybody gets 20% off.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Small business owners, what’s one local business you think deserves a bigger audience? Tag them!

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

There are two types of fall marketing:

“Happy fall, y’all 🍂” and “Here is something genuinely useful to our customers this season.”

You can absolutely have the pumpkins. Just give the pumpkins a job.

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

On October 3rd, he asked me what day it was.

“It’s October 3rd.”

Anyway, small business owners: what’s one thing about your business you wish customers would just remember without you having to say it 47 times?

[KP3 | Marketing Built For Small Businesses @kp3dotcom]

Business owners deserve weekends too.

Schedule the post.
Set the out-of-office.
Put the phone down.

Nobody should have to earn a Sunday afternoon by clearing an inbox that will magically refill Monday morning.