Driving growth and revenue with strategic content that builds trust and shorten sales cycles | 700+ projects | Special focus in high-regulation brands ↓
@markmaldz Filled out the form in your recent post. 3+ years of UGC with over 700 projects and major retainer clients. Doing business here, not a hobby. https://t.co/DLfAarV8JX
@UGCSHOPcreators Building credibility as the face of high-trust services is exactly what I do! Way more than just hitting record. https://t.co/DLfAarV8JX
Lots of thinking on how I build a personal brand as a #contentstrategist in #techmarketing . So I’m trying a new series that shows the value of being the bridge between the tech and the audience that needs it. Starting with sharing a favorite personal tool @NotionHQ
Do I understand the need for an open door policy? Yes. Do I just want to curl up in silence in my office hanging off my chair sideways, eating something messy, and reading emails while barefoot? Also yes.
I regularly out-earn my 9-5 salary with my “little content side hustle.” If there’s a way you can take a short leave, like 3-4 weeks, to test out the fulltime UGC theory, it will let you know if you’re ready. I’ve been ready but need to hang in a bit longer with my 9-5 for other reasons.
Saving money with AI marketing seems like a good idea until you realize it’s costing you sales. Especially if you’re already fighting for trust as part of your sales cycle (talking to you, tech founders).
#contentstrategy#techmarketing#techstartups#techgrowth#aislop
I took a big leap in my business this week, and then ran off to Disney. But I’m making content here too, so this is a business trip. Shhhhh…it’s a business trip… 🐭
Hot take: Thought leadership, deep thinking, strategic insights? Corporate slop.
The posts that take off are the ones that explain a smart idea in plain language.
Depth and jargon impresses a few tech bros.
Clarity is what everybody else actually shares.
4️⃣ Do NOT end with a pushy CTA. Finish with a thought that sticks.
Example:
“Content growth rarely comes from louder posts. It comes from clearer signals.”
The creators who grow fastest usually aren’t posting more.
They’re structuring ideas so people actually read them.
1️⃣ Hook or a pattern break…
Something that interrupts scrolling, like…
• “Most experts ruin their authority with this habit.”
• “Posting every day won’t fix this problem.”
• “The real reason your content isn’t growing.”
Curiosity opens the door.
3️⃣ List out 3–4 simple points that support the main lesson.
Short structure beats long explanations.
Example…
“Growth usually comes from:
• clear audience
• repeatable themes
• recognizable perspective
• consistent publishing”
Simple lists are powerful.