Kris Hardy

I love using data and research to make the web a better place. Director of Web and Digital Marketing @messiah_univ and Freelance Consultant

[Kris Hardy @krishardy83]

One of my favorite #hemktg reporting "hacks" is to create a calculated metric for academic program based on UTM campaign or page path. This makes it really easy for stakeholders to navigate and understand the report without needing to decipher paths or long UTM values. #heweb

[Kris Hardy @krishardy83]

I had the honor to present with the great folks over at @analyticscanvas today at the #Highedweb analytics summit. If you haven't already, make sure you check them out. Their tool was a total game changer as I migrated into #bigquery and away from the @googleanalytics #GA4 API .

[Analytics Canvas @analyticscanvas]

Happy to be part of the #HighEdWeb conference happening today. Lots of great discussion around GA4 reporting! And grateful for all the mentions of #AnalyticsCanvas :)

[Kris Hardy @krishardy83]

@eduWebSummit, thanks for a great event. The faculty were amazing, I learned so much! Can't wait until next year.

[Kris Hardy @krishardy83]

#heweb and #hemktg friends. Only 9 days left to submit you proposal to present at the Analytics Summit in April. If you have questions about presenting please let me know!

https://t.co/nGYdfUZvZa

[Kris Hardy @krishardy83]

Our covid info page was the top secondary page for those coming to the website from a digital marketing campaign. A good reminder that prospective students are very interested in your COVID policies. #highered #hemktg

- COVID info
- RFI form
- Application
- Homepage
- Visit

[Kris Hardy @krishardy83]

@andrewmeyers When I get in my car on Saturday mornings Siri automatically tells me the drive time to get to Lowe’s.

[Kris Hardy @krishardy83]

@mhames You must have quite the dad-a-base of dad jokes.

[Kris Hardy @krishardy83]

Having a landing page to unpack that with a strong UX and SEO strategy makes all the difference.

[Kris Hardy @krishardy83]

I miss the good old days when marketing an academic program was simple. Now you not only need to market the program but also help unpack the differences between the degree types (ug, post-bac, post-master's), concentrations/tracks, and the program format (online vs in-person).

[Kris Hardy @krishardy83]

@erik_hagen I agree 100%. However, once you get the hang of it you will never look back. The engagement metrics in GA4 make it worth the trouble. One thing I struggled with was event parameters. I didn't realize that GA4 does not automatically store them in the database after 30 minutes.

[Kris Hardy @krishardy83]

@andrewmeyers I try and avoid it unless it's a meeting with a client. I have found doing a workout over lunch is a much needed break from the screen. I usually work on my side hustle early before my kids wake up.

[Andrew Meyers @andrewmeyers]

You can’t win with money if you don’t pay attention to what’s coming in and what’s going out.

Thankfully, there are tons of apps & services to help with this! My faves ⤵️

[Kris Hardy @krishardy83]

#hemktg and #educhat friends, help me spread the word about a new position at @messiah_univ. If you know anyone looking for a digital marketing job in central PA, I would love to connect with them. Thanks!

[Messiah University HR @MessiahHR]

The Office of Marketing and Communications @messiah_univ has an opening for a full-time Digital Marketing Manager. For more information and to apply, please visit: https://t.co/8M6CmOwTxe

[Kris Hardy @krishardy83]

@erik_hagen @Technolutions Also, we added a listener for "?person=.*" parameters in the URL and pass that variable along with the destination URL for the event. This ensures the event form pre-populates when coming from a Slate email.

[Kris Hardy @krishardy83]

There are so many ways to use web services in Slate queries. We were able to redesign our visit landing page using our main CMS platform. We pull in upcoming events from a query using the JSON service type. Thanks for the great feature @Technolutions

[Kris Hardy @krishardy83]

@erik_hagen @Technolutions Wow, that's really sharp @erik_hagen. Very nice! I found a calendar interface on codepen and adapted it to fit our needs - https://t.co/MAEe6YdBYU. Hope that will help!

[Kris Hardy @krishardy83]

@andrewmeyers @Technolutions Back at you man! Your comm flow is so good that I have my 7yo AND 4yo secret shopping you!

[Kris Hardy @krishardy83]

@PaulTurchan @will_patch @Technolutions @PaulTurchan, this is amazing. Seems like a fair question, right?

[Kris Hardy @krishardy83]

@will_patch This went into effect last week. Not being able to target and retarget users that are 18 and younger on Instagram has caused us to shift our strategy and $$$ to other platforms.
https://t.co/rYH4Y6cKXB

[Kris Hardy @krishardy83]

@will_patch We have had problems with spammy leads. B/c of that I avoid using "conversion" metrics in the ad consoles. Instead, we focus on lead quality metrics in our CRM. Also distinguishing new leads and leads from people already in the funnel helps us get a better idea of who is engaging