The traditional social media strategy, as we know it, is irrelevant in many ways now.
The platform tactics (outside of YT) don't make or break anymore.
The secret sauce is in the content and creative strategy, with a firm understanding of how to differentiate yourself to win.
Work is underway to widen the Eastern Avenue bridge in #Toronto which will help pave the way for the future #EastHarbour Transit Hub - a new interchange station 🚉 and more service on the #LakeshoreEast line. Check out the progress👇 Learn more: https://t.co/7dHaIfOoG4
Build video content up, then break it down.
If you're doing any kind of "longer form" content, then you should be thinking critically about distribution.
Cut it down, re-purpose & boost (yes, pay). Too often we spend valuable time on content to post once and walk away.
@chrisboutet One day, like an idiot, I got milk with my Manchu wok. Took a huge swig to discover room temp, fermented, SPICY liquid. Was def the one that sits on the counter to show you drink options. Never Manchu wok'd again. Now I have a complex where I have to smell milk before I drink it
International Women’s Day provides us with the opportunity to pause, reflect and take action on fostering equity for all.
Ramneet Aujla, Chief Human Resources Officer, speaks about our commitment to create an inclusive work environment with greater gender balance. #IWD2023
I logged out of the UTSC accounts for the last time today. Over the last 12 years, I've learned so much and made some amazing friends across all three U of T campuses. Now it's time for a short break before my next adventure at Metrolinx!