Most founders haven't reached the "Well crap, we're so generic we might as well stand for something" part of their journey yet. But when once they do, everyone #wins.
Definitely don't #brand like me, who brands brands that are different from other brands.
Here's a few reasons why being completely, utterly average is actually a power move👇
7. Branding is opinionated.
Most people treat brand strategy like a progressive movement where everyone's voice matters. It doesn't. The only opinion that counts is yours. Whether you're willing to piss off the wrong people to attract the right ones.