@HashemSenenh Great overview of the importance of content curation and how critical it is to the marketer to include in their strategy. It really does become part of an integrated marketing plan and helps define the channels in which to focus on.
@Tatiana88631565 I appreciate that you recognize the original authors and sources of content and give them recognition. This helps to extend their brand and extends trust and transparency to those that utilize the content.
A3: Marketers that focus on blogs for owned media can break up longer form content and push to other channels making your content versatile and cost effective. Social media is a great owned media channel to build the voice of the brand and allows for user engagement. #MSDM51
A2: A health supply chain for content is important because it allows brands to be both proactive and reactive to customer needs allowing for quicker updates and responses to customer needs. #MSDM51
A1: Content curation is a helpful way to provide structured content in a way that helps the consumer find information and knowledge that they are seeking. As a result, the brand value increases, and marketing can take the consumer deeper into the customer journey. #MSDM51
I think your point around getting feedback and opinions from consumers is one of the biggest benefits of a twitter chat. Almost like a free focus group. #MSDM777
I think Starbucks does a really great job with content marketing. Specifically with short form video on TikTok, they have been consistently posting content revolving around their drinks and culture. This promotes consumers to post their own reviews on social as well. #MSDM777
A3: Benefit 1 - provides opportunity to hear voice of customer. Benefit 2 - Increases brand awareness by focusing on a relevant topic related to your business or your brand. Benefit 3 - It humanizes your brand and can help create a sense of community. #MSDM777
A2: A brand that does well with content marketing is @Spotify. They use personalized marketing methods to keep you engaged and coming back to their platform. A great example is their yearly wrap up - a personalized data analysis of time spent on the app. #MSDM777
A1: Content marketing is a strategy used by marketing teams that creates value to the consumer by circulating content that is contextual and relevant. This helps drive brand awareness and the buyer's journey. #MSDM777
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