Kristina Farrell

Chief Executive Officer @FoodBevCanada. 🍞🍗🍷
DYK that food & bev manufacturing is Cdn's largest manufacturing sector & largest manufacturing employer?

[Kristina Farrell @krisprou]

Food and beverage manufacturing is the largest manufacturing industry in Cdn by employment and GDP. We call on all parties to stand with Cdn food and beverage manufacturers, and to demonstrate that support through concrete commitments as we work to feed Cdns everyday. #cdnagri

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Food and beverage manufacturing is the largest manufacturing industry in Canada — by GDP and employment. 🇨🇦
Yet it continues to be overlooked. A 🧵

[Kristina Farrell @krisprou]

Growing more food is important. Processing more of it in Canada is essential. We look forward to working with government to strengthen competitiveness, attract investment, and create more value from Canadian agriculture. #FoodManufacturing #cdnpoli

[Kristina Farrell @krisprou]

"Our challenge is not food availability. It is competitiveness." @FoodProfessor

[The Food Professor @FoodProfessor]

"A food strategy requires a clear vision, measurable objectives, and a long-term commitment. What Ottawa has unveiled is better described as a collection of investments.

The numbers tell part of the story. Canada’s new plan amounts to roughly $320 million annually, or about $7.80 per Canadian per year. For comparison, even excluding SNAP and other nutrition programs, the U.S. Farm Bill spends between US$75 and US$120 per person annually on agriculture, crop insurance, conservation, rural development, and competitiveness. Canada is operating on an entirely different scale."

[Farm Credit Canada @FCCagriculture]

Our latest Thought Leadership report examines why Canada’s Food and Beverage productivity growth in the sector has slowed and what’s needed to reverse the trend.

https://t.co/AL19Z8A6KZ

[Kristina Farrell @krisprou]

"Over the next decade, 3% annual food and beverage manufacturing GDP growth could add $40 billion to total national GDP, create 217,000 new jobs, generate $1.3 billion in tax revenue & generate $16 billion in wages and benefits for Cdns." https://t.co/R0eMQJ2O8H @FCCagriculture

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Article from @FoodBevCanada CEO @Krisprou on our 2026 Pre-Budget Submission: https://t.co/1u4CgTvhnQ

[Wine Growers Canada @WineGrowersCA]

🇨🇦’s wine industry is primed for growth, will the provinces help write the next chapter of this 🇨🇦economic success story.

A timely piece by Dan Paszkowski on the opportunity ahead for 🇨🇦 wine sector and the policy decisions that will shape its future.

https://t.co/4MFXImML5y

[Kristina Farrell @krisprou]

Labour shortages increase costs through turnover, lost production, & operational inefficiencies. A stable workforce is essential to maintaining domestic production capacity, strengthening food security, and limiting inflationary pressure in the food system. #cdnagri

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Recommendation 6 of FBC-ABC’s 2026 Budget Submission calls for labour & immigration policies that reflect the year-round workforce needs of food & bev manufacturing.

A stable workforce is essential to maintaining food production capacity, and strengthening food security.

[Kristina Farrell @krisprou]

@FoodProfessor

[Kristina Farrell @krisprou]

Fragmented systems are creating unnecessary compliance costs, administrative duplication, and operational inefficiencies for manufacturers operating nationally.
Canada needs a more coordinated approach that supports both environmental outcomes and competitiveness. #cdnagri

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Recommendation 4 of FBC-ABC’s 2026 Budget Submission calls for harmonized EPR & packaging policies across Cdn.

Fragmented systems increase costs and inefficiencies for manufacturers operating nationally - costs that ultimately impact food prices.

#cdnagri

[Kristina Farrell @krisprou]

Regulatory burden drives up production costs, delays investment, slows innovation, & weakens competitiveness - including through requirements that do not improve health or food safety outcomes. Reducing unnecessary complexity would help lower costs across the food system. #cdnag

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Recommendation 3 of FBC-ABC’s 2026 Budget Submission calls for removing duplicative & outdated regs that increase costs, delay investment, & slow innovation without improving health or food safety outcomes.

Reducing unnecessary red tape would help lower costs across the system.

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Recommendation 2 of FBC-ABC’s 2026 Budget Submission calls for action to reduce energy, fuel & freight costs - key drivers of food production and grocery prices.

Lowering costs at the source is one of the fastest ways to improve food affordability in Canada.

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Rec 1 of FBC-ABC’s 2026 Budget Submission calls for a scaled Domestic Processing Fund to support investment in modernization & expanded processing capacity.

If Cdn is serious about food affordability & food security, we need to process more of what we grow HERE AT HOME. #cdnagri

[Kristina Farrell @krisprou]

The most effective way to improve food affordability is to lower the cost of producing food in Cdn. That means supporting investment in domestic processing capacity, reducing unnecessary costs & admin burden, and ensuring Cdn remains an attractive place to manufacture food & bev.

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Today, Food and Beverage Canada submitted its 2026 Pre-Budget Submission to the House Finance Committee, focused on one core message: if Canada is serious about food affordability, food security, and economic resilience, we must lower the cost of producing food here at home.

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Wonderful to have a strong #ag advocate in MP O’Rourke. Thank you for taking the time to discuss what the fed gov can do to ensure Cdn's food & bev manufacturing industry remains competitive, continues to attract investment, and can keep producing more food here at home. #cdnagri

[Food and Beverage Ontario @foodbeverageON]

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗙𝗕𝗢'𝘀 𝗖𝗵𝗮𝗶𝗿, 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗕𝘂𝗿𝗿𝗼𝘄𝘀, 𝗶𝗻𝘃𝗶𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗼𝗿𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗔𝗻𝗻𝘂𝗮𝗹 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗠𝗮𝘆 𝟮𝟳

There has not been a time in my career when it has been more important to turn uncertainty into opportunity.

I believe our food and beverage processing sector is poised to seize this moment, and the FBO 2026 Annual Conference on May 27 at Steam Whistle is the catalyst to do exactly that.

Our speaker lineup featuring @DavidColetto, @althiaraj, and Benjamin Tal — along with the opportunity to hear directly from Premier @fordnation and David W. Paterson, Ontario's Representative in Washington, on the evolving Canada–U.S. relationship — will give attendees the insight and perspective to act. Add the networking opportunities with sector representatives, and you have the highest conference ROI I know of.

I hope you and key members of your team are able to join us. Contact Jason Crawford at FBO within the next week — before this event is sold out— at [email protected].

May 27 | Steam Whistle Brewery, Toronto
https://t.co/2V7v4VD7zp

Michael Burrows, FBO Chair and Executive Chair of Maple Lodge Farms

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Thank you MPs @BelangerBuckley & Pauline Rochefort for meeting with @FoodBevCanada Members to discuss our industry's role in strengthening rural communities, and how we can address our challenges around labour & immigration. #cdnagri

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

Merci au député Carlos Leitao pour cette discussion sur les besoins d’investissement du secteur canadien de la transformation des aliments et des boissons et sur les façons de soutenir la compétitivité du plus important employeur manufacturier au Canada. #cdnagri

[Wine Growers Canada @WineGrowersCA]

A new Deloitte white paper "The Canadian Wine Supercluster: An Economic Engine" is a road map to increasing the Canadian wine industry's contribution to GDP by nearly $4 Billion annually.

Get the Report https://t.co/jJYHlreeFv

[Wine Growers Canada @WineGrowersCA]

Deloitte reports that Canada's wine industry is poised to generate billions in new economic activity, jobs, and rural investment—if Canadian wines are finally allowed to compete freely in their own domestic market. Removing internal trade barriers is key to growth.

[Kristina Farrell @krisprou]

Thank you Senator @Agproudmary for taking the time to chat about how we can increase domestic processing capacity.

[Food and Beverage Canada (FBC - ABC) @FoodBevCanada]

A great conversation with @Agproudmary last week on the critical role of food & beverage manufacturing in supporting our Canadian agricultural producers. #cdnagri